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It seems like half the IT world is now linked in some way to a Formula 1 team. Today Oracle announces it has joined Formula 1 as well. Red Bull Racing Honda has chosen Oracle Cloud Infrastructure (OCI) as their official cloud platform.

Will Max Verstappen be able to dedicate his first world title this year to Oracle’s cloud infrastructure? That remains a mystery, but Red Bull Racing Honda will be analysing a lot of data in OCI in the coming year. The ML and AI capabilities of OCI will play a major role in this, we read in the press release.

Roadmap, also for fans

Oracle and Red Bull Racing are not entering into this partnership lightly. There will be far-reaching cooperation. Of course, it will be about optimizing and improving the use of data by the Formula 1 team. After all, data plays a decisive role in this industry too. To achieve this, Oracle and Red Bull Racing will draw up a genuine roadmap. This will reportedly span several years, indicating that this is a long-term collaboration.

Interestingly, the roadmap is not only about Red Bull Racing’s performance. The fans’ experience is also included. Red Bull Racing is using applications from Oracle’s Customer Experience portfolio. These include Unity Customer Data Platform, CloudTwist Loyalty & Engagement and Responsys Campaign Management. To provide easy insight into statistics and metrics. This way, they are even more involved in the campaign, is the idea.

Related: Oracle expands next generation cloud in Europe

SailGP and AWS

The concept of using technology to improve performance and fan experiences in sports is not new to Oracle, by the way. At the SailGP sailing race, the brainchild of Larry Ellison, something similar is done.

This collaboration also has a salient implication. Oracle’s archenemy number one at the moment is AWS. That company is also linked to Formula 1. The predictions during the race come from that competitor’s cloud.