Google loses appeal and will have to pay 150 million euro fine

Google loses appeal and will have to pay 150 million euro fine

A French appeals court upholds the fine levied by that country’s privacy watchdog.

A French court of appeals upheld a 150 million euro fine levied against Alphabet’s Google for abusing its power over the treatment of advertisers, according to a report in Reuters.

France’s antitrust watchdog, which levied the fine in 2019, said in its decision then that Google applied opaque advertising rules and changed them at will. It was the first penalty imposed by the competition authority against Google.

Some rulings were struck down, but the fine remains

“Following the (French competition authority’s) original decision we already made some changes to make these policies even clearer and will now study the court’s ruling in detail and consider our next steps,” Google’s spokesperson said.

Two of the watchdog’s orders that accompanied the 150 million-euro fine were overturned, Google said. The first revoked an order that compelled it to put in place a tool allowing French consumers to file complaints. The second overturned order made it compulsory for Google to issue an annual report detailing the number of websites whose Google Ads accounts were suspended for breaching its rules and the nature of the rules that were breached.

Google Ads is the gateway for advertisers that wish to appear in the sponsored section of search results.

Also read: French privacy regulator to fine Google, Facebook 210 million Euros.