Contentsquare acquires Hotjar

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The move aims to expand Contentsquare’s market reach to SMBs.

Contentsquare announced it is joining forces with Hotjar, the leading product experience insights platform in the small and medium-sized business (SMB) market. Together the companies now serve the global market end-to-end, they claimed. They said that their joining forces enables “businesses of every size to deliver outstanding digital experiences to their customers.”

What Hotjar is to entrepreneurs, SMBs and mid-market companies, Contentsquare is to enterprises. Founded in Paris in 2012, today they help over 750 enterprises in 26 countries deliver better digital experiences for their customers.

Building on “deep synergies”

Contentsquare’s acquisition of Hotjar builds on deep synergies between both businesses to expand the companies’ global market reach, they said. It will also accelerate their shared vision of better experiences for all. They say Hotjar will learn from Contentsquare’s advanced technology and resources, while Contentsquare will benefit from Hotjar’s reach and product-led approach.

With a combined team of over 1,000 people, both companies will work closely together to make the most of their joint expertise, but will continue to operate independently for the foreseeable future.

Contentsquare and Hotjar help businesses understand people’s behaviors online, enabling them to deliver the best possible experience, fix obstacles along the customer journey and improve engagement. In the context of massive digital acceleration, access to these types of insights is critical to business success.

“People today expect great digital experiences whenever they are connected — whether they are interacting with big global brands or startups and growing businesses. Coming together with Hotjar allows us to broaden our reach to bring business-critical insights to every type of business across all industries,” Jonathan Cherki, CEO & Founder of Contentsquare.

“We couldn´t be more excited to be joining forces with Contentsquare. We built Hotjar to inspire product improvements by enabling businesses of all sizes to have empathy with their end-users. Joining the Contentsquare family enables us to accelerate our work towards this vision, double-down on our investments in innovation and thereby unlock even more value for our customers,” David Darmanin, Hotjar Founder.