Tag: Advertising

Here you will find all the articles with the tag: Advertising.

Advertisers have stepped away from X, LinkedIn prices soar

Advertisers have stepped away from X, LinkedIn prices soar

Since Elon Musk took the helm at X, advertisers have been walking away from the social media platform. Meanwhile, others are taking advantage, chief among them LinkedIn. Advertising space on that website now costs up to 30 percent more than before. Speaking to The Financial Times, Leesha Anderso... Read more

date2 months ago
Scammers exploit Google News feed through fake ads

Scammers exploit Google News feed through fake ads

Google News contains ads that look like news stories, but are actually scams. Cybercriminals thus try to fool users with fake versions of newspapers. It shows that Google is nowhere near keeping up with its own format, while placing the responsibility on others. Research by Dutch news organizati... Read more

date2 months ago
Twitter creates revenue model for verified creators

Twitter creates revenue model for verified creators

Twitter is giving a revenue model to creators on the platform. For this, Twitter shares the revenues it generates by displaying ads between replies to their posts. A new revenue model from Twitter is accessible to creators. Only creators who are subscribed to get a blue badge and had more than ... Read more

date8 months ago
YouTube tightens policy around ad blockers

YouTube tightens policy around ad blockers

YouTube is taking its experiment to crack down on ad blockers one step further. If the video platform detects that you are using an ad-blocker, you can only watch three more videos without taking further action. YouTube is testing stricter policies around ad-blockers for a small group of users ... Read more

date8 months ago
LinkedIn intends to develop video ads product for streaming services

LinkedIn intends to develop video ads product for streaming services

LinkedIn is planning to develop a product targeted towards delivering advertising on its streaming services. The strategic move follows LinkedIn's recent introduction of AI features that assist advertisers in crafting compelling ad content, a crucial step in expanding its advertising business amids... Read more

date9 months ago
Google one step closer to forced sale of ad tech

Google one step closer to forced sale of ad tech

Two days after Reuters reported that Google's ad tech is in the EU's sights, a forced sale is one step closer. Antitrust chief within the European Commission Margarethe Vestager argues that means other than a divestiture would likely be ineffective. As we wrote yesterday, the Commission launched... Read more

date9 months ago
‘France considering antitrust action against Apple’ – Axios

‘France considering antitrust action against Apple’ – Axios

France's antitrust watchdog is responding to complaints about Apple's app tracking policy changes. The French governmental antitrust agency is about to proceed with an investigation into Apple over complaints tied to changes that the US tech giant made in 2021 to its app tracking policies, accor... Read more

date11 months ago
‘Google Ads increasingly used to spread malware’

‘Google Ads increasingly used to spread malware’

Cybercriminals are increasingly using the Google Ads platform to spread malware as legitimate software. This is according to recent research by Guardio Labs, Trend Micro and others. Cybercriminals are increasingly spreading malware masquerading as legitimate software. They create a clone of the ... Read more

date1 year ago
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