Here you will find all the articles with the tag: Advertising.
European publishers and advertisers are struggling with the implementation of industry association IAB Europe's new advertising platform. Companies doubt the system's compliance and suspect there's more to the release than meets the eye. Last year, Belgian privacy regulator GBA declared that I... Read more
2 months ago
Cybercriminals are increasingly using the Google Ads platform to spread malware as legitimate software. This is according to recent research by Guardio Labs, Trend Micro and others. Cybercriminals are increasingly spreading malware masquerading as legitimate software. They create a clone of the ... Read more
3 months ago
Tech giants like Google and Meta are losing revenue due to a changing online advertising market. Google, Meta and smaller tech companies like SnapChat and Spotify have recently presented disappointing quarterly figures. Google recorded revenue growth of 6 percent over the third quarter of 2022,... Read more
5 months ago
Senators want more laws and regulations aimed at the digital advertising activities of large tech companies. This should allow for more competition on the digital advertising market. Various US senators submitted a bill called 'The Competitions and Transparency in Digital Advertising Act'. The b... Read more
10 months ago
The European Commission is investigating a four-year-old deal between Google and Facebook (Meta). The EU suspects the deal violates competition laws. According to European Commissioner Margrethe Vestager, the online ad deal between Google and Facebook may have unfairly limited advertisement opti... Read more
1 year ago
The Dutch data and privacy authority (AP) urges Dutch websites to stop using IAB Europe's ad system immediately. The system is estimated to be used by 80 percent of all European apps and websites. According to the AP, the system violates the GDPR and illegaly auctions personal data to advertisers. ... Read more
1 year ago
Google is embroiled in a massive lawsuit involving online ads. The Wall Street Journal reports that publishers and advertisers from around the United States have sued the tech giant for deception. According to the Wall Street Journal, several US states led by Texas filed a case against the tech ... Read more
1 year ago
The move marks an aggressive expansion of Microsoft's advances in the advertising space. AT&T announced this week that it has agreed to sell its global programmatic advertising marketplace, Xandr, to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its p... Read more
1 year ago
The free version of Zoom will soon start showing ads, marking the end of its entirely free conferencing feature. Soon, users of the free version will see ads in certain countries. According to Zoom, these advertisements are necessary in order to maintain the free availability of its platform. ... Read more
1 year ago
IBM is introducing a solution that uses artificial intelligence (AI) to increase conversion and customer engagement in advertising campaigns. IBM Watson will be used for Advertising Accelerator, a solution that should save analytics teams a lot of time. Watson automatically creates campaigns for... Read more
3 years ago
