Tag: Advertising

Here you will find all the articles with the tag: Advertising.

‘Google Ads increasingly used to spread malware’

‘Google Ads increasingly used to spread malware’

Cybercriminals are increasingly using the Google Ads platform to spread malware as legitimate software. This is according to recent research by Guardio Labs, Trend Micro and others. Cybercriminals are increasingly spreading malware masquerading as legitimate software. They create a clone of the ... Read more

date3 months ago
Big tech revenue drops due to decline in advertisements

Big tech revenue drops due to decline in advertisements

Tech giants like Google and Meta are losing revenue due to a changing online advertising market. Google, Meta and smaller tech companies like SnapChat and Spotify have recently presented disappointing quarterly figures. Google recorded revenue growth of 6 percent over the third quarter of 2022,... Read more

date5 months ago
US Senate sets out to limit big tech’s advertising power

US Senate sets out to limit big tech’s advertising power

Senators want more laws and regulations aimed at the digital advertising activities of large tech companies. This should allow for more competition on the digital advertising market. Various US senators submitted a bill called 'The Competitions and Transparency in Digital Advertising Act'. The b... Read more

date10 months ago
Microsoft acquires Xandr from AT&T

Microsoft acquires Xandr from AT&T

The move marks an aggressive expansion of Microsoft's advances in the advertising space. AT&T announced this week that it has agreed to sell its global programmatic advertising marketplace, Xandr, to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its p... Read more

date1 year ago
End of an era: Zoom introduces advertisements to its free version

End of an era: Zoom introduces advertisements to its free version

The free version of Zoom will soon start showing ads, marking the end of its entirely free conferencing feature. Soon, users of the free version will see ads in certain countries. According to Zoom, these advertisements are necessary in order to maintain the free availability of its platform. ... Read more

date1 year ago
IBM launches Advertising Accelerator for AI-optimised advertising

IBM launches Advertising Accelerator for AI-optimised advertising

IBM is introducing a solution that uses artificial intelligence (AI) to increase conversion and customer engagement in advertising campaigns. IBM Watson will be used for Advertising Accelerator, a solution that should save analytics teams a lot of time. Watson automatically creates campaigns for... Read more

date3 years ago