‘EU publishers and advertisers struggle with IAB’s new platform’
European publishers and advertisers are struggling with the implementation of industry association IAB Europe's new advertising platform. Companies doubt the system's compliance and suspect there's more to the release than meets the eye.
Last year, Belgian privacy regulator GBA declared that I... Read more
‘Google Ads increasingly used to spread malware’
Cybercriminals are increasingly using the Google Ads platform to spread malware as legitimate software. This is according to recent research by Guardio Labs, Trend Micro and others.
Cybercriminals are increasingly spreading malware masquerading as legitimate software. They create a clone of the ... Read more
Big tech revenue drops due to decline in advertisements
Tech giants like Google and Meta are losing revenue due to a changing online advertising market.
Google, Meta and smaller tech companies like SnapChat and Spotify have recently presented disappointing quarterly figures. Google recorded revenue growth of 6 percent over the third quarter of 2022,... Read more
US Senate sets out to limit big tech’s advertising power
Senators want more laws and regulations aimed at the digital advertising activities of large tech companies. This should allow for more competition on the digital advertising market.
Various US senators submitted a bill called 'The Competitions and Transparency in Digital Advertising Act'. The b... Read more
Google and Facebook suspected of foul play: ad deal under investigation
The European Commission is investigating a four-year-old deal between Google and Facebook (Meta). The EU suspects the deal violates competition laws.
According to European Commissioner Margrethe Vestager, the online ad deal between Google and Facebook may have unfairly limited advertisement opti... Read more
Data authority: ‘Dutch websites should stop tracking users immediately’
The Dutch data and privacy authority (AP) urges Dutch websites to stop using IAB Europe's ad system immediately. The system is estimated to be used by 80 percent of all European apps and websites. According to the AP, the system violates the GDPR and illegaly auctions personal data to advertisers. ... Read more
Massive lawsuit against Google for misleading publishers and advertisers
Google is embroiled in a massive lawsuit involving online ads. The Wall Street Journal reports that publishers and advertisers from around the United States have sued the tech giant for deception.
According to the Wall Street Journal, several US states led by Texas filed a case against the tech ... Read more
Microsoft acquires Xandr from AT&T
The move marks an aggressive expansion of Microsoft's advances in the advertising space.
AT&T announced this week that it has agreed to sell its global programmatic advertising marketplace, Xandr, to Microsoft. The agreement builds on a decade-long relationship between Xandr, including its p... Read more
End of an era: Zoom introduces advertisements to its free version
The free version of Zoom will soon start showing ads, marking the end of its entirely free conferencing feature.
Soon, users of the free version will see ads in certain countries. According to Zoom, these advertisements are necessary in order to maintain the free availability of its platform.
... Read more
IBM launches Advertising Accelerator for AI-optimised advertising
IBM is introducing a solution that uses artificial intelligence (AI) to increase conversion and customer engagement in advertising campaigns. IBM Watson will be used for Advertising Accelerator, a solution that should save analytics teams a lot of time.
Watson automatically creates campaigns for... Read more