Qualtrics’ Experience ID personalizes customer journeys
In a bid to personalize experiences, Qualtrics launched Experience ID, a view of what customers and employees share with a company. The company is known for its Experience Management software, with plans to personalize experiences at scale.
Experience ID aggregates views by teams, verticals, seg... Read more
Adobe is expanding its customer data platform to be used in B2B sales
A Customer Data Platform (CDP) is a relatively new concept. At present, it has only been used to gather data about an individual consumer from several and different channels to create a super profile. In theory, the super profile can help a company serve more meaningful content and customize the cu... Read more
Oracle unveils Oracle Digital Experience for Communications
New solution gives communications service providers the data to better understand customers.
Oracle has announced a new cloud-based customer experience (CX) management solution for the communications industry. Named the Oracle Digital Experience for Communications, the new platform is a suite of... Read more
Cisco acquires customer analytics start-up CloudCherry
CloudCherry, a startup for customer analytics, has been acquired by Cisco. The CloudCherry software helps companies achieve a better customer experience. Cisco will probably use the expertise of the acquisition for its contact center products.
CloudCherry has a platform that allows companies to c... Read more
Adobe and Software AG want to improve customer experience management together
Adobe and Software AG have announced that they will work together to help companies transform their customer experience management (CMX). To this end, the companies create integrations between Adobe's Experience Platform and Software AG's webMethods Integration and API management services.
The colla... Read more