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Adobe and Software AG have announced that they will work together to help companies transform their customer experience management (CMX). To this end, the companies create integrations between Adobe’s Experience Platform and Software AG’s webMethods Integration and API management services.

The collaboration between the two parties was announced at the Adobe Summit EMEA. The two companies want to bring together customer data from multiple business systems in a centralized and usable real-time customer profile.


The Adobe Experience Platform, among other things, is used for this purpose. This platform brings together data from across the enterprise, allowing businesses to use real-time customer profiles using Sensei. Software AG’s technology provides an enterprise-wide connection between CRMs, applications and multiple back-end systems.

By combining this offer, companies are able to transfer a customer’s most important business data to the Experience Platform via the Software AG integration platform. This means that a more complete overview of the customer process must be realized, which makes personalization on a scale more realistic.

Shantanu Narayen, president and CEO of Adobe, said the two companies were working together to create a solution that would enable enterprises to leverage large amounts of customer data to deliver personalized, real-time customer experiences at scale.

Data connector

A new data connector between Marketo Engage and SAP solutions was also unveiled, exploiting the strength of Software AG in developing integrated SAP solutions. The new data connector makes it possible to synchronize scoring behavior – visited web pages, opened e-mails and attended events – and other marketing data with sales activities and data in the pipeline.

“Our collaboration with Adobe is very valuable, because we can now link the customer journey to the most important company data. This integration forms the basis for more visibility, transparency and a better relationship with the customer,” said Sanjay Brahmawar, CEO of Software AG.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.