Adobe enhances its cloud-based customer experience management tools by making the Adobe Experience Platform widely available. The intention is to demolish datasilos within large companies. In this way, businesses should be able to use information to create more precise and in-depth profiles of consumers.
The idea behind the Adobe Experience Platform is that it helps companies understand their customers better. They also need to be able to better identify customer behaviour and the needs they have. The combination of these is done with the aid of artificial intelligence (AI), which is intended to broaden this deployment.
Replacing Legacy Software
Adobe states that the new release will help address a number of issues identified in a survey of a thousand U.S. IT decision makers. The study found that most IT decision makers state that two-thirds of their employees’ time is spent managing legacy software. According to Adobe, this is a major problem, as there is hardly any time left for activities that help the digital transformation and innovation to move forward.
The Experience Platform is designed to replace those systems, says Suresh Vittal, vice president of Adobe’s Digital Experience Business. The days of closed stacks and batch systems built for the needs of a specific era are over, according to Vittal. By combining real-time customer data with open and extensible APIs, the Adobe Experience Platform enables companies of all sizes to prepare themselves for the future. They do this with insights they can work with, as well as AI.
The Adobe Experience Platform collects data from the entire customer journey and keeps it in one profile. This profile is kept up to date in real-time. Also important is that AI is used to get a clear picture of each individual customer. The Data Science Workspace also prepares data so that machine learning models can work with it.
Finally, there are various measures concerning security and compliance that ensure that companies that make use of them comply with the GDPR.This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.