Tag: Experience Management

Here you will find all the articles with the tag: Experience Management.

Qualtrics’ Experience ID personalizes customer journeys

Qualtrics’ Experience ID personalizes customer journeys

In a bid to personalize experiences, Qualtrics launched Experience ID, a view of what customers and employees share with a company. The company is known for its Experience Management software, with plans to personalize experiences at scale. Experience ID aggregates views by teams, verticals, seg... Read more

date3 years ago
Qualtrics buys Clarabridge for $1.125B

Qualtrics buys Clarabridge for $1.125B

The deal will help Qualtrics to combine survey feedback with sentiment analysis. Qualtrics this week announced that it has entered into a definitive agreement to acquire Clarabridge, the leader in omnichannel conversational analytics, in a stock transaction valued at $1.125 billion. Clarabrid... Read more

date3 years ago
Qualtrics introduces complete platform for experience management

Qualtrics introduces complete platform for experience management

Qualtrics has announced XM/OS. This is supposed to be an operating system in which customer experiences can be collected and examined. In practice, however, it is a platform that runs in the cloud. Qualtrics told us that XM/OS is a cloud-native platform that allows companies to bring together al... Read more

date3 years ago
SAP merges operational and experiential data; design is ongoing

SAP merges operational and experiential data; design is ongoing

It is not very common for Software as a Service (SaaS) companies to be taken over for amounts in the direction of ten billion dollars. Only when an IT supplier sees above-average added value for its own portfolio, will such an acquisition happen. At the end of last year, SAP completed a major acqui... Read more

date5 years ago
SAP launches Experience Management in ten new solutions

SAP launches Experience Management in ten new solutions

SAP has rolled out ten new solutions that combine experience data (X-data) with operational data (O-data). The solutions must measure and improve the four core experiences of companies - customers, employees, product and brand. SAP calls this Experience Management (XM). The combination enables SAP ... Read more

date5 years ago