Qualtrics’ Experience ID personalizes customer journeys
In a bid to personalize experiences, Qualtrics launched Experience ID, a view of what customers and employees share with a company. The company is known for its Experience Management software, with plans to personalize experiences at scale.
Experience ID aggregates views by teams, verticals, seg... Read more
Qualtrics doubles size of Dublin HQ, boosts recruitment across Europe
The software giant says the move is necessary to support customer growth across EMEA.
This week Qualtrics announced plans to hire 1,000 new employees across Europe, the Middle East and Africa (EMEA) by 2024. The company is investing in talent and scaling its operations across the region. This in... Read more
Qualtrics buys Clarabridge for $1.125B
The deal will help Qualtrics to combine survey feedback with sentiment analysis.
Qualtrics this week announced that it has entered into a definitive agreement to acquire Clarabridge, the leader in omnichannel conversational analytics, in a stock transaction valued at $1.125 billion.
Clarabrid... Read more
Qualtrics introduces complete platform for experience management
Qualtrics has announced XM/OS. This is supposed to be an operating system in which customer experiences can be collected and examined. In practice, however, it is a platform that runs in the cloud.
Qualtrics told us that XM/OS is a cloud-native platform that allows companies to bring together al... Read more
SAP merges operational and experiential data; design is ongoing
It is not very common for Software as a Service (SaaS)
companies to be taken over for amounts in the direction of ten billion dollars.
Only when an IT supplier sees above-average added value for its own portfolio,
will such an acquisition happen. At the end of last year, SAP completed a major
acqui... Read more
SAP launches Experience Management in ten new solutions
SAP has rolled out ten new solutions that combine experience data (X-data) with operational data (O-data). The solutions must measure and improve the four core experiences of companies - customers, employees, product and brand. SAP calls this Experience Management (XM).
The combination enables SAP ... Read more