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The software giant says the move is necessary to support customer growth across EMEA.

This week Qualtrics announced plans to hire 1,000 new employees across Europe, the Middle East and Africa (EMEA) by 2024. The company is investing in talent and scaling its operations across the region. This includes doubling the size of its new Dublin headquarters and bringing on key regional leaders.

“Organizations around the world are in the middle of an experience transformation,” said Zig Serafin, CEO of Qualtrics. “And there is a massive market and category opportunity ahead of us.”

“Experience data is becoming the most valuable data within an organisation,” he added. “And Qualtrics has a 10-year head start in this market.”

“The investments we’re making today will help us grow across EMEA,” he explained.

Seeking to define “The Future of Work”

The company plans to more than double its EMEA workforce in the next three years. They also plan to hire across all of their major hubs. These include Dublin, London, Paris, Munich, Amsterdam and Krakow. The company’s expanded EMEA headquarters in Dublin will be completed by early 2022. This will double overall capacity and signal a renewed commitment to the EMEA region following the Covid-19 pandemic.

The redesigned Dublin headquarters is reflective of the company’s hybrid work model. The company is “reimagining” workspaces to meet new expectations and promote collaboration. New features to enhance the office experience include redesigned collaboration spaces and solo working areas. There is also a gym and wellness centre.

Qualtrics is using its own Experience Management software to understand what employees want in the new world of hybrid work. They aim to make data-driven decisions based on their evolving needs and the needs of the business. The feedback is shaping the company’s approach to redesigning meeting rooms, desk assignments, and collaboration spaces.

Qualtrics also recently launched Experience Design for Hybrid Work and Workplaces to help organisations across the region navigate the new world of work.