Google optimized ad auctions to favourably impact revenue
Google regularly tweaked its ad auction system for Google Ads to meet revenue targets. This testified Google's advertising chief, Jerry Dischler during the lawsuit filed by the U.S. Department of Justice (DoJ) against the tech giant.
The competition lawsuit over Google Search's dominance in the ... Read more
Sponsored WebEx search result is the source of malware infection
A fake Google Search result for the Cisco WebEx software causes victims to download the BatLoader malware. This malware, in turn, installs the DanaBot trojan.
According to Malwarebytes' security experts, a fake Google Ads campaign has been active for a week, providing a fake search result for th... Read more
Europe follows US and wants to split up Google
The European Commission (EC) plans to tackle Google's online advertising power, by splitting thing up. In doing so, the EU is following America, which has been tackling the tech giant's online ad monopoly for some time.
In a press statement, responsible European Competition Commissioner Vestager... Read more
Google produces pair of AI-powered ad placement tools
Alphabet’s Google has unveiled two groundbreaking AI-powered tools today, bolstering its online advertising capabilities. These cutting-edge tools automatically identify optimal ad placements across Google's vast digital landscape, highlighting the intersection of AI and marketing.
In a year d... Read more
EU may demand Google to sell part of its ad-tech business
In a development that could send shockwaves through the tech industry, Alphabet's Google may face an order from European Union antitrust regulators to sell a portion of its advertising-technology business.
A source with direct knowledge of the matter revealed this information to Reuters on Monda... Read more
EU moves closer to antitrust action over Google’s ad technology
The EC competition authority is once more soliciting preparatory input from Google's rivals.
The European Commission is inching closer to what could be a massive fine for Google over its advertising technology, according to POLITICO.
The report says that Google may soon receive a "statement o... Read more
‘Possible breakup of Google’s ad division will shake up market’
The possible breakup of Google's ad division is potentially going to have major effects on the ad market. This states The Wall Street Journal in an analysis on the lawsuit that the U.S. DoJ has now launched.
According to the business newspaper, the lawsuit is potentially going to lead to major c... Read more
US government seeks to stop Google’s online advertising dominance
The US Department of Justice (DoJ) is taking Google to court. Authorities accuse the tech giant of monopolizing the digital advertising market.
According to the DoJ, some of Google's digital ad tools monopolize the US digital ad market, which is prohibited under competition laws. The DoJ says ... Read more
‘Google Ads increasingly used to spread malware’
Cybercriminals are increasingly using the Google Ads platform to spread malware as legitimate software. This is according to recent research by Guardio Labs, Trend Micro and others.
Cybercriminals are increasingly spreading malware masquerading as legitimate software. They create a clone of the ... Read more
Google faces €25.4 billion in damages to court claims over ad practices
Alphabet subsidiary Google faces damages of up to €25.4 billion across two court claims filed on behalf of publishers in the United Kingdom and the Netherlands.
Following concerns from publishers, antitrust regulators have recently scrutinized Google's ad tech. Last year, the French competitio... Read more