Tag: Google Ads

Here you will find all the articles with the tag: Google Ads.

Google optimized ad auctions to favourably impact revenue

Google optimized ad auctions to favourably impact revenue

Google regularly tweaked its ad auction system for Google Ads to meet revenue targets. This testified Google's advertising chief, Jerry Dischler during the lawsuit filed by the U.S. Department of Justice (DoJ) against the tech giant. The competition lawsuit over Google Search's dominance in the ... Read more

date8 months ago
Sponsored WebEx search result is the source of malware infection

Sponsored WebEx search result is the source of malware infection

A fake Google Search result for the Cisco WebEx software causes victims to download the BatLoader malware. This malware, in turn, installs the DanaBot trojan. According to Malwarebytes' security experts, a fake Google Ads campaign has been active for a week, providing a fake search result for th... Read more

date8 months ago
Europe follows US and wants to split up Google

Europe follows US and wants to split up Google

The European Commission (EC) plans to tackle Google's online advertising power, by splitting thing up. In doing so, the EU is following America, which has been tackling the tech giant's online ad monopoly for some time. In a press statement, responsible European Competition Commissioner Vestager... Read more

date11 months ago
Google produces pair of AI-powered ad placement tools

Google produces pair of AI-powered ad placement tools

Alphabet’s Google has unveiled two groundbreaking AI-powered tools today, bolstering its online advertising capabilities. These cutting-edge tools automatically identify optimal ad placements across Google's vast digital landscape, highlighting the intersection of AI and marketing. In a year d... Read more

date11 months ago
EU may demand Google to sell part of its ad-tech business

EU may demand Google to sell part of its ad-tech business

In a development that could send shockwaves through the tech industry, Alphabet's Google may face an order from European Union antitrust regulators to sell a portion of its advertising-technology business. A source with direct knowledge of the matter revealed this information to Reuters on Monda... Read more

date11 months ago
EU moves closer to antitrust action over Google’s ad technology

EU moves closer to antitrust action over Google’s ad technology

The EC competition authority is once more soliciting preparatory input from Google's rivals. The European Commission is inching closer to what could be a massive fine for Google over its advertising technology, according to POLITICO. The report says that Google may soon receive a "statement o... Read more

date1 year ago
‘Google Ads increasingly used to spread malware’

‘Google Ads increasingly used to spread malware’

Cybercriminals are increasingly using the Google Ads platform to spread malware as legitimate software. This is according to recent research by Guardio Labs, Trend Micro and others. Cybercriminals are increasingly spreading malware masquerading as legitimate software. They create a clone of the ... Read more

date1 year ago
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