Google delays the kill of third-party cookies with 18 months
Google's plan to overhaul web advertising and user tracking by abandoning third-party cookie support in Chrome has been delayed. Most browsers block third-party cookies now. However, Google, the world's largest ad company, was not going to do the same, without protecting its business model.
The ...
Google’s ad business could come under fire by end of 2021
Alphabet’s Google could face the biggest regulatory threat later this year, as an exclusive report from Reuters reveals. EU antitrust regulators are geared up to open a formal investigation into Google's highly valuable digital advertisements business, before 2021 ends, according to people famili...
Google overhauls global advertising practices
Google has shared its plan to change its global advertising practices ensuring they do not abuse its dominance. The settlement took place between French authorities and Google to give more power to publishers when advertising.
The deal and the difference it will make
After the landmark settle...
Google is heading towards a monopoly in online ads
Tracking cookies have been a hot topic for debate for years. Ever since advertising companies first used them to build up a profile of Internet users, privacy activists have been calling for something to be done about it. Most browsers now block these cookies by default, but the largest of all, Goo...
‘Google prioritized its own ads in advertising auctions’
Google has abused its position in the online advertising market. The company gave priority to ads bought via its own advertising tool.
This is evident from a document that was accidentally submitted uncensored in a competition lawsuit against Google in Texas, writes The Wall Street Journal. The ...
‘Google and Facebook struck an illegal advertising data deal’
The two biggest players in online advertisement, Google and Facebook, have been involved in a series of deals to consolidate their hold on the market illegally by sharing data. The allegation comes from Texas and nine other states, accusing Google and Facebook of giving each other perks to dominate...
Google plans to identify all advertisers on Google Ads
A new Google verification process should ensure that advertisers can no longer operate behind the scenes, but have to make themselves known to the outside world. According to a new Google blog post.
A verification process for advertisers on the internet has existed since 2018 but only applies ...
Google is fined 150 million euros for obstructing competition
The investigation of Google by the French competition authorities revealed that the rules on the Google Ads platform were 'opaque and difficult to understand' and, moreover, that they were enforced 'unfairly and arbitrarily'. A fine of 150 million euros has therefore been imposed on the tech giant....