‘Possible breakup of Google’s ad division will shake up market’
The possible breakup of Google's ad division is potentially going to have major effects on the ad market. This states The Wall Street Journal in an analysis on the lawsuit that the U.S. DoJ has now launched.
According to the business newspaper, the lawsuit is potentially going to lead to major c... Read more
US government seeks to stop Google’s online advertising dominance
The US Department of Justice (DoJ) is taking Google to court. Authorities accuse the tech giant of monopolizing the digital advertising market.
According to the DoJ, some of Google's digital ad tools monopolize the US digital ad market, which is prohibited under competition laws. The DoJ says ... Read more
‘Google Ads increasingly used to spread malware’
Cybercriminals are increasingly using the Google Ads platform to spread malware as legitimate software. This is according to recent research by Guardio Labs, Trend Micro and others.
Cybercriminals are increasingly spreading malware masquerading as legitimate software. They create a clone of the ... Read more
Google faces €25.4 billion in damages to court claims over ad practices
Alphabet subsidiary Google faces damages of up to €25.4 billion across two court claims filed on behalf of publishers in the United Kingdom and the Netherlands.
Following concerns from publishers, antitrust regulators have recently scrutinized Google's ad tech. Last year, the French competitio... Read more
Google tries to avoid regulators by shifting ad business to parent
The US Justice Department (DOJ) is gearing up for a possible antitrust lawsuit against Google's ad business. In response, Google proposes to move some of its ad business to parent company Alphabet.
Insider sources told the Wall Street Journal that Google may split parts of its business into a s... Read more
Publishers are moving away from Google AMP
Several major web publishers are abandoning a Google initiative advertised to improve users' mobile surfing experience, claiming it creates less advertising income.
Vox Media, BuzzFeed, and others are among the companies identified. Instead of adopting Google's Accelerated Mobile Pages framework... Read more
European Publishers Council sues Google for advertising monopolism
The European Publishers Council (EPC) has officially filed a complaint against Google over its digital advertising platform. The EPC, which defends the interests of European publishers, says that Google hinders competition and abuses its power in the field of digital advertising technology.
In t... Read more
Alphabet records even higher profits as Google’s ad business surges
Alphabet, Google’s parent company, reported higher than expected Q3 ad sales, signaling that the business has found a way to overcome the limitations of tracking mobile users and that online shopping is booming as we usher in the holiday season.
Through YouTube video services, its search engin... Read more
Google delays the kill of third-party cookies with 18 months
Google's plan to overhaul web advertising and user tracking by abandoning third-party cookie support in Chrome has been delayed. Most browsers block third-party cookies now. However, Google, the world's largest ad company, was not going to do the same, without protecting its business model.
The ... Read more
Google’s ad business could come under fire by end of 2021
Alphabet’s Google could face the biggest regulatory threat later this year, as an exclusive report from Reuters reveals. EU antitrust regulators are geared up to open a formal investigation into Google's highly valuable digital advertisements business, before 2021 ends, according to people famili... Read more