Here you will find all the articles with the tag: Google Ads.
The US Justice Department (DOJ) is gearing up for a possible antitrust lawsuit against Google's ad business. In response, Google proposes to move some of its ad business to parent company Alphabet. Insider sources told the Wall Street Journal that Google may split parts of its business into a s... Read more
2 years ago
Several major web publishers are abandoning a Google initiative advertised to improve users' mobile surfing experience, claiming it creates less advertising income. Vox Media, BuzzFeed, and others are among the companies identified. Instead of adopting Google's Accelerated Mobile Pages framework... Read more
2 years ago
The European Publishers Council (EPC) has officially filed a complaint against Google over its digital advertising platform. The EPC, which defends the interests of European publishers, says that Google hinders competition and abuses its power in the field of digital advertising technology. In t... Read more
2 years ago
Alphabet, Google’s parent company, reported higher than expected Q3 ad sales, signaling that the business has found a way to overcome the limitations of tracking mobile users and that online shopping is booming as we usher in the holiday season. Through YouTube video services, its search engin... Read more
2 years ago
Google's plan to overhaul web advertising and user tracking by abandoning third-party cookie support in Chrome has been delayed. Most browsers block third-party cookies now. However, Google, the world's largest ad company, was not going to do the same, without protecting its business model. The ... Read more
3 years ago
Alphabet’s Google could face the biggest regulatory threat later this year, as an exclusive report from Reuters reveals. EU antitrust regulators are geared up to open a formal investigation into Google's highly valuable digital advertisements business, before 2021 ends, according to people famili... Read more
3 years ago
Google has shared its plan to change its global advertising practices ensuring they do not abuse its dominance. The settlement took place between French authorities and Google to give more power to publishers when advertising. The deal and the difference it will make After the landmark settle... Read more
3 years ago
Tracking cookies have been a hot topic for debate for years. Ever since advertising companies first used them to build up a profile of Internet users, privacy activists have been calling for something to be done about it. Most browsers now block these cookies by default, but the largest of all, Goo... Read more
3 years ago
Google has abused its position in the online advertising market. The company gave priority to ads bought via its own advertising tool. This is evident from a document that was accidentally submitted uncensored in a competition lawsuit against Google in Texas, writes The Wall Street Journal. The ... Read more
3 years ago
The two biggest players in online advertisement, Google and Facebook, have been involved in a series of deals to consolidate their hold on the market illegally by sharing data. The allegation comes from Texas and nine other states, accusing Google and Facebook of giving each other perks to dominate... Read more
3 years ago
