Alphabet’s Google has unveiled two groundbreaking AI-powered tools today, bolstering its online advertising capabilities. These cutting-edge tools automatically identify optimal ad placements across Google’s vast digital landscape, highlighting the intersection of AI and marketing.
In a year dominated by AI trends, with Google’s Bard and OpenAI LP’s ChatGPT captivating users, Google takes a different route to support its revenue-generating advertisers. While chatbots excel in human-like conversations, Google’s new AI tools are tailored to meet advertisers’ specific goals, marking a remarkable departure.
The first tool, Demand Gen, leverages AI intelligence to seamlessly place photo and video ads across Google’s services, from Search and Gmail to YouTube and Shorts.
More about those tools
Vidhya Srinivasan, Google’s Vice President of Ads, explained that Demand Gen eliminates the manual burden for advertisers. It harnesses user data and behavior to identify captivating ad placements, creating immersive experiences with lasting impacts.
The second tool, Video View, follows suit with its AI-driven precision. It identifies optimal placements for video ads, aiming to maximize viewership. Google’s testing reveals a remarkable 40% increase in video views for brands using Video View. It underscores the potency of AI in enhancing advertising campaigns.
Samsung Germany, an early adopter of Video View, targeted the Gen Z audience during the bustling holiday season. The result? A 94% incremental reach and reduced cost per thousand impressions.
All about those ads
Constellation Research Inc. analyst Liz Miller applauded Google’s ad placement AI, noting its potential for businesses. This tool enables advertisers to analyze vast consumer data, bridging the gap between marketing campaigns and audience engagement.
Google’s AI crackles with potential, satisfying advertisers’ needs for measurable outcomes beyond clicks and views.
By automating ad placement, Google liberates marketers from manual decision-making, allowing them to focus on crafting compelling narratives. Srinivasan envisions a future where brands can unleash their creativity while AI handles the groundwork.
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