Tag: Salesforce marketing cloud

Here you will find all the articles with the tag: Salesforce marketing cloud.

Salesforce unveils SMB-focused Marketing Cloud Growth Edition

Salesforce unveils SMB-focused Marketing Cloud Growth Edition

Salesforce also wants small businesses to be able to take advantage of GenAI to automate their marketing and integrate it with CRM, AI solutions and data. To this end, it is now introducing the Marketing Cloud Growth edition of its existing Marketing Cloud solution. Not only large companies, but... Read more

date4 days ago
Salesforce integrates WhatsApp into Salesforce 360

Salesforce integrates WhatsApp into Salesforce 360

Salesforce and WhatsApp are collaborating to help companies communicate with customers on the Salesforce 360 platform. The integration should make it easier to offer new customer experiences. The partners announced the news at Dreamforce 2022, a yearly conference. The WhatsApp Business Platform ... Read more

date1 year ago
Salesforce introduces AI-driven features to their Marketing Cloud

Salesforce introduces AI-driven features to their Marketing Cloud

The updates aim to help marketers engage customers in real-time. Salesforce this week unveiled a series of AI-powered enhancements to the Marketing Cloud. The new features seek to improve personalized messaging and engaging with customers in real-time. Several of the updates will improve Interac... Read more

date2 years ago
Salesforce introduces new cloud features for Customer 360 strategy

Salesforce introduces new cloud features for Customer 360 strategy

The advancements in their marketing cloud mean that the Customer Data Platform (CDP) of Salesforce has been expanded to help audience segmentation, loyalty management, and real-time engagement. Salesforce now offers commerce and marketing cloud features within their Digital 360 services. These c... Read more

date3 years ago
Salesforce updates Marketing Cloud with AI features and integration

Salesforce updates Marketing Cloud with AI features and integration

Salesforce has released a number of updates for various products in its Marketing Cloud portfolio. The updates include Einstein-based AI features for Interaction Studio, more functionality in Pardot and integration of Datorama with Tableau. According to Salesforce, the updates focus on three pri... Read more

date4 years ago