Salesforce integrates WhatsApp into Salesforce 360
Salesforce and WhatsApp are collaborating to help companies communicate with customers on the Salesforce 360 platform. The integration should make it easier to offer new customer experiences.
The partners announced the news at Dreamforce 2022, a yearly conference. The WhatsApp Business Platform ... Read more
IBM introduces snapshot protection for SAP HANA and Salesforce
IBM equipped its Sentinel backup system with snapshot technology for SAP HANA and Salesforce environments.
IBM Spectrum Sentinel for SAP HANA performs ransomware analysis on immutable primary storage snapshots, including automated recovery orchestration. IBM Spectrum Copy Data Management is used... Read more
Salesforce Genie makes a real-time personalized customer experience possible
During Dreamforce, Salesforce introduced the new solution Salesforce Genie. With Salesforce Genie, the company is building on the success of Customer 360 and its own Customer Data Platform. Salesforce calls it its biggest innovation within the Salesforce Platform over the past 20 years.
At Sales... Read more
Salesforce launches Net Zero Marketplace for carbon credits
Salesforce announced a marketplace for carbon credits. The upcoming Net Zero Marketplace helps buyers find reliable vendors.
European organizations are required to limit their emissions. Companies can comply in several ways. Some start their own initiatives by, for instance, investing in renewab... Read more
Improve customer satisfaction by redesigning field service
Field service management is about managing and directing employees who are on the road or at customer sites. They are in the field. By nature, field service involves a reactive and quick approach. An IT system is often used for support. Yet it remains difficult to take support to the next level and... Read more
Salesforce launches low-code tailored to business sectors
Salesforce has announced Flow for Industries on the eve of Dreamforce 2022. The tools should help companies automate processes in specific industries.
The low-code tools in Flow for Industries are an extension of the existing Flow suite, allowing companies to run daily processes at scale with fe... Read more
Salesforce updates Customer 360 ahead of Dreamforce
Salesforce announced new automation features and data integrations for CRM platform Customer 360.
Customer 360 consists of multiple software categories. Marketing tools run in the Marketing Cloud, sales solutions run in the Sales Cloud, and so on. Salesforce recently announced a series of new f... Read more
Formula 1 uses Salesforce to improve fan experience and sustainability
Last weekend, Formula 1 visited Zandvoort again. It seemed almost impossible that the Netherlands would return to the racing calendar, but they succeeded. Good to know is that Formula 1 has no regrets about Zandvoort. According to Formula 1, it's an example of how to organize a good event, create a... Read more
Salesforce previews Winter 23 release
Salesforce released a preview of the Winter 23 release. The edition should make it easier for companies to automate and scale complex business processes.
The preview introduces hundreds of improvements and additions coming in the Winter 23 release of the Salesforce 360 platform. The new function... Read more
Pega integrates workflow automation into Salesforce Lightning
Pega Systems has introduced Pega Process Extender for Salesforce Lightning. With this tool, companies can directly integrate workflow automation into the CRM platform.
Specifically, the tool enables drag-and-drop automated workflows directly into Salesforce. Sales and customer teams can automate... Read more