3 min Analytics

How to bring AI into your business (Jayesh Govindarajan, Salesforce)

How to bring AI into your business (Jayesh Govindarajan, Salesforce)

Unlock the secrets of integrating AI in enterprise organisations with Jayesh Govindarajan, the SVP AI at Salesforce. Many organizations are challenged how to fit genAI into their business. Salesforce is helping its customers by offering many integrated genAI features, but it also gives its customers the power to build their own AI features.

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Govindarjan takes us behind the scenes of Salesforce’s AI journey, revealing the complex innovation of embedding AI features that elevate the user experience. We talk about AI deployment, the pivotal role of contextual data, and why developers are turning into prompt engineers to exploit the vast capabilities of large language models. We also discuss the role of the CoPilot chatbot, which is something that many users don’t favor. How does Salesforce expect chatbots to become more popular?

Salesforce created many AI-ready features on its platform. Copilot plays a significant role, but there are also many AI-specific features that can be activated by a click of a button. For example, an auto-generated reply on a support ticket. Users on the platform also have the option to use Copilot at any given moment. 

Organizations that want to use their own models or build their own AI features can use the new Einstein1 Studio. Salesforce also launched the prompt builder, which helps users build effective prompts in many ways, which can be really hard. According to Govindarjan, they have made a lot of progress in making prompt engineering a lot easier. 

Salesforce is one of the companies that already made huge steps in AI, but it believes it’s only at step one or two of a ten step journey. 

About Techzine Talks on Tour

Techzine Talks on Tour is a podcast series that Coen and Sander record while attending events all over the world. A spin-off of the successful Dutch series Techzine Talks, this new English series aims to reach new audiences. The goal is to publish a fresh episode at least every two weeks, with an increase in frequency around specific larger events with more recordings.

Techzine Talks on Tour covers a huge range of topics, as Coen and Sander attend a total of 50 to 60 events each year. Events ranging from open-source affairs like KubeCon to conferences hosted by Cisco, IBM, Salesforce and ServiceNow, to name only a few. With a lot of experience in many walks of IT life, Coen and Sander always manage to produce an engaging, in-depth discussion on general trends, but also on the underlying technology itself.

So follow Techzine Talks on Tour and stay in the know. We might just tell you a thing or two you didn’t know yet, but which might be very important for your next project or for your organization in general.

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We hope you like this new podcast series. If so, please let us know. If you have suggestions on how we can improve, we would like to hear those too. We’re also open to suggestions around specific topics, or specific people that want to appear in an episode of Techzine Talks on Tour.

Also read: Salesforce Einstein 1 Studio allows organizations to easily apply genAI