A lot has changed since Broadcom acquired VMware. With the launch of VCF 9, it’s safe to say that VMware’s strategy entirely revolves around VMware Cloud Foundation. We sit down with Prashanth Shenoy, CMO and VP Marketing for VMware Cloud Foundation at Broadcom. Together we explore how VCF has become the cornerstone of VMware’s product strategy under Broadcom ownership. Shenoy offers candid insights into the company’s business model transformation and future direction. We also ask the hard questions about the choices Broadcom made and the effect it has on mid-market and smaller customers.
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We dive deep into how VMware’s flagship platform (VCF) has evolved to meet the changing demands of modern enterprises.
Shenoy pulls back the curtain on Broadcom’s strategic realignment of VMware’s sprawling portfolio. Once included a staggering 9,000 SKUs, so complex that partners needed six months of training to create customer proposals. The simplification strategy centers on three key pillars: transitioning to a subscription model, consolidating the product portfolio around VCF as the central platform, and standardizing go-to-market approaches to ensure consistency across all customer touchpoints.
For organizations struggling to determine where to place their workloads, VCF now offers unprecedented flexibility with a “buy once, deploy anywhere” model. This model spans on-premises environments, colocation facilities, cloud service providers, and hyperscaler infrastructure. Shenoy states that 70% of enterprises are now considering or actively repatriating workloads from public cloud environments. This relates to concerns over cost transparency, security considerations, and data sovereignty requirements. Particularly as AI initiatives move from pilot to production.
Private AI
The integration of private AI capabilities directly into VCF represents a significant strategic advantage, allowing organizations to maintain control over their proprietary data while leveraging the full power of generative AI. This development, coupled with VCF’s unified platform for both traditional VM and containerized Kubernetes workloads, positions it as the foundation for the next generation of enterprise applications.
Discover how VMware Cloud Foundation can help you build a modern private cloud with the security, control, and cost predictability your organization demands while enabling cutting-edge AI and Kubernetes workloads at scale. Listen to Techzine Talks!
Techzine Talks on Tour: season two
We started Techzine Talks on Tour in May of 2024, with the goal of doing at least one episode every two weeks. After 25 episodes in 2024 we were close enough to that target for us to call the first season a good start. That’s what it is, a start, because we’re not done yet. We continue with a second season, with the goal of growing our reach even further.
A big thank you to the people who found us in 2024 already. We hope you continue to listen to Techzine Talks on Tour in 2025. If this is your first encounter with our podcast, there’s much more to come! We hope you enjoy this episode.
Where to find Techzine Talks on Tour?
Techzine Talks on Tour is available on all the well-known platforms. So you can find it on Spotify, Apple Podcasts and YouTube for example. Just search for Techzine Talks on Tour in your favorite podcast app.
Previous episodes of Techzine Talks on Tour:
- Connected from curb to gate at Harry Reid International Airport
- The browser is the next security frontier: how do we secure it?
- Slack is evolving into a work operating system
- Oracle Database@AWS: best of both worlds?
- Replatforming virtualized workloads: Do your VMs need a new home?
Get in touch
We hope you like this podcast series. If so, please let us know. If you have suggestions on how we can improve, we would like to hear those too. We’re also open to suggestions around specific topics, or specific people that want to appear in an episode of Techzine Talks on Tour. You can find both Coen van Eenbergen and Sander Almekinders on LinkedIn, or you can send an email to info@techzine.eu.