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Google has asked founders Larry Page and Sergey Brin for help on dealing with the rise of OpenAI’s ChatGPT. The tech giant reportedly feels the tool threatens the future of Google Search.

The New York Times reports that the rise of ChatGPT has set off several alarms within Google. Founders Larry Page and Sergey Brin were supposedly flown in to meet Google’s management for a discussion on the AI tool and its potential impact on search engine Google Search.

Code red

CEO Sundar Pichai is said to have declared code red at Google’s AI departments. The tech giant reportedly plans to present as many as 20 new AI tools this year. In addition, Google appears to have revamped its product approval review programs in an attempt to accelerate AI prototype development.

On top of scaling up operations, the tech giant reportedly wants to infuse Google Search with AI features. According to the New York Times, Google primarily fears ChatGPT’s impact on the search engine market.

Both Google Search and ChatGPT provide answers to user questions. Google Search scans web pages and uses algorithms to determine relevant content, while ChatGPT learns from content to generate relevant content.

Microsoft is reportedly integrating ChatGPT into its Bing search engine. The tech giant invested billions of euros in OpenAI over the years, becoming the firm’s most significant tech partner as a result.

Tip: Microsoft makes multi-billion euro investment in ChatGPT’s OpenAI