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Google is going to open the attack on OpenAI’s ChatGPT and link its own LaMDA AI model to Search. This model should also eventually be tied to tools such as Google Docs and Gmail, CEO Sundar Pichai confirmed during a recent earnings call from parent company Alphabet. The attack may come as early as this week during an event surrounding Search.

In the call, the Google CEO indicated that the natural language model LaMDA will be integrated with search functionality in Google Search. In addition, Google is also going to make its other AI model PaLM available “to everyone”. However, LaMDA is initially preferred.

By adding the LaMDA model to Search, the company expects to develop new use cases. Components of this integration may include the introduction of an AI model-based “Apprentice Board” chatbot application and a redesign of the results pages after a search in Google Search. The search engine should also show AI-based answers. Google Cloud should also benefit from the new AI model.

Integration with Google Docs and Gmail

In addition to integration with Search, the AI model LaMDA will also be added to Google’s productivity solutions. Think of Google Docs and Gmail in particular.

Furthermore, the tech giant plans to develop new tooling and APIs for developers, creative professionals and partners. These tooling and APIs will then allow them to build their own applications with the AI models and discover new possibilities for doing so.

Possibly announcement this week

Wednesday February 8th, Google is hosting an event around search, at which it may already present a competitor to ChatGPT. “We’re reimagining how people search for, explore and interact with information, making it more natural and intuitive than ever before to find what you need. Join us to learn how we’re opening up greater access to information for people everywhere, through Search, Maps and beyond.”

Attack on ChatGPT

With the CEO’s announcement, Google appears to be engaging in an attack on ChatGPT. The tech giant initially seemed a bit surprised by the fuss this AI application from OpenAI caused, but now wants to give a competitive response to it. Earlier, the tech giant enlisted the help of founders Larry Page and Sergey Brin to find an answer to the smart AI tool.

Competitor Microsoft is not sitting still either. That recently invested heavily in OpenAI and is also going to integrate ChatGPT into its Bing search engine and also Office, among other things.

Tip: Microsoft will add ChatGPT to Bing and Office