The move could signal a major shift in the search engine landscape.
Microsoft is planning to update Bing with a faster version of ChatGPT in the upcoming weeks, according to a report in Semafor. The company is apparently pulling forward its plan to launch a version of Bing featuring an integrated ChatGPT. The company will also integrate the famous chatbot from OpenAI into its applications such as Outlook and Word.
Microsoft has been signalling this move for some time, and it makes sense that the tech giant from Redmond would want to make good on its investments in OpenAI. The company invested about a billion euros since 2021, and is now planning a multi-year investment that could exceed €9 billion.
A “faster and richer” ChatGPT
GPT stands for “Generative pre-trained transformer,” which is the underlying technology that powers ChatGPT and is characterized by its ability to parse through a vast dataset. For that reason, it is often called a “large language model.” The latest version of OpenAI’s software is called GPT-3.
The new Bing will incorporate a faster and richer version of ChatGPT, known as GPT-4, into its product in the coming weeks. This marks some very rapid progress in the growing field of “generative AI“.
Sources tell Semafor that OpenAI’s latest version of the chatbot responds much faster than the current version, and the replies sound more human and are more detailed. That’s because the information users input into the system serves as a way to improve the product. Each query serves as a form of feedback.
The most interesting improvement in the latest version described by sources is GPT-4’s speed. Right now, it can take up to some minutes for ChatGPT to answer.
Google holds back
Bing’s incorporation of GPT-4 stands to challenge Google’s dominance over internet search. Indeed, the search engine leader has appealed to its founders to help counter the new threat from Bing. Despite the freakout, however, Google has reportedly said that it is holding off on launching a ChatGPT competitor because, as the global leader in search, it has more to lose than startups like OpenAI if the chatbot doesn’t work well enough.
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