Microsoft’s bet on artificial intelligence is paying off, as underscored by the success of GitHub Copilot, a tool that automatically writes and suggests code. The product drew 400,000 subscribers within a month after being released in June.

Today, more than 1 million people have used Copilot, according to Microsoft CEO Satya Nadella. The tool’s success clearly indicates that users are willing to pay for generative AI technology, which can produce prose, imagery, or, in this case, code.

OpenAI

Copilot advises programmers on what to code next. It writes up to 40 percent of a file’s code. The tool is just the beginning. Microsoft recently announced a multi-billion investment in OpenAI, a startup at the forefront of generative AI.

OpenAI’s technology powers both Copilot and ChatGPT, a chatbot sensation released last year that can draft code, essays and poetry.

Microsoft plans to make ChatGPT available on Azure. Furthermore, there’s talk of a ChatGPT-based version of Microsoft Bing that may be capable of taking on Google Search.

Paying off

Microsoft recently launched the Azure OpenAI Service, an offering of OpenAI technology on Azure. The release has already attracted 200 customers, including KPMG and Al Jazeera.

It’s clear that Microsoft’s investment in AI is paying off. In addition to software development, the tech giant’s AI plans centre on supercomputing, cloud support and various other AI-based services.