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Salesforce and AWS are further expanding integrations of each other’s solutions. They’re doing this in areas such as AI solutions and applications and data management. A broader range of Salesforce solutions will also be available in the AWS Marketplace from now on.

Salesforce and AWS are expanding their existing partnership with further integration of each other’s solutions and applications, both companies announced during AWS re:Invent 2023.

On the AI front, both parties are further integrating each other’s solutions. For example, Salesforce customers can now use Salesforce Prompt Builder to send prompts to LLMs in Amazon Bedrock. It is also possible to fine-tune these AI models with Salesforce’s Einstein Trust Layer.

This should give Salesforce users new more powerful ways to innovate, collaborate and build more customer-focused applications, the CRM vendor says.

Dynos on AWS EC2 instances

Salesforce will also use AWS to upgrade the AI functionality of its Heroku application platform. Workloads for this platform are housed in containers or “dynos,” as Salesforce calls them.

These dynos now also run on AWS EC2 instances equipped with AI-optimized processors. These include the proprietary AWS Trainium and AWS Infertina processors.

In addition, GPUs from other vendors, such as those from Nvidia, can now run dynos on AWS EC2 instances. Furthermore, dynos are supported for more compute power on AWS Graviton instances, for example.

Data management

The expansion of data management integrations applies especially to Salesforce Data Cloud (SDC). Among other things, the new integrations allow records to be moved between SDC and AWS services without adjustments or additional actions.

Additional access control mechanisms ensure that administrators can use data securely. This includes being able to control who can access records stored in Amazon S3.

In addition, AWS will start using Salesforce Data Cloud itself. This is part of AWS’ continued adoption of Salesforce solutions.

AWS Marketplace offerings

Finally, more Salesforce solutions and applications are becoming available in the AWS Marketplace. Examples include the Sales Cloud, Service Cloud and Salesforce Data Cloud platforms.

Also Tableau, MuleSoft’s toolkit for data transfer between applications, the aforementioned Heroku and Industry Clouds can now be purchased through the AWS Marketplace.

In 2024, Salesforce product offerings and regional offerings for the AWS Marketplace will continue to expand. All integrations will be available starting in 2024.

Also read: Salesforce Net Zero Cloud gets Einstein AI functionality