Apple and Salesforce enter into strategic partnership

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Apple and Salesforce enter into a strategic partnership to combine iOS with Salesforce’s customer relationship management system. To do this, Salesforce developers are working with Apple to redesign its app to work well on iOS.

The collaboration also gives the Salesforce platform certain new and iOS-exclusive features. The companies are also working together on tools and resources for the many Salesforce developers who are there to develop their own native apps with a Salesforce Mobile SDK for iOS. In addition, a new iOS App Development course is available on Trailhead, Salesforce’s free web-based learning platform.

Three focus areas

In the first instance, there are three focus areas within the partnership:

  • Native Salesforce iOS apps for businesses: Salesforce will work with Apple to redesign the Salesforce Mobile App. Customers get rich experiences that are exclusive to iOS. These include Siri Shortcuts, but also Face ID and Business Chat.
  • Help Salesforce developers on iOS: The first Salesforce Mobile SDK optimized for Swift, Apple’s programming language, will also be developed. The native SDK will help companies and developers to develop and deploy apps for iPhone and iOS within the Salesforce Lighting Platform.
  • Accelerating learning processes and career growth: The two companies further argue that they believe in the democratization of technology. They also want to enable developers of all levels and backgrounds to learn the right skills for today’s and tomorrow’s jobs. To this end, Apple is launching a new Get Started with iOS App Development course, which teaches people how to develop native iOS apps in Xcode with Swift.

In a statement, Apple’s CEO, Tim Cook, announced that he intends to work with Salesforce to develop great customer experiences for companies around the world. In addition, Marc Benioff, Co-CEO of Salesforce, states that the two companies want to work together to define a new era of mobile innovation with native apps on iOS.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.