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SAP announces that it has completed the previously announced acquisition of Qualtrics. The German business software maker has thus broadened its offer, because Qualtrics’ products include survey software. Before the takeover, GSP amounted to USD 8 billion and for the time being this is the last major one to do so.

Ryan Smith will remain at the helm of Qualtrics. The company therefore retains its current leadership, staff, brand and corporate culture. The intention is for Qualtrics to work as a separate entity within SAP’s Cloud Business Group. Through the acquisition of Qualtrics, SAP hopes to acquire new customers in a rapidly growing field of expertise.

Combination products

Qualtrics sells survey software that can be used as a feedback platform. Companies can ask customers to share their experiences with certain products and adapt them accordingly. By combining these experience data and insights with the operational data in its own hands, SAP believes it can strengthen its cloud offering.

In a statement on the completion of the acquisition, SAP states that the combination of Qualtrics’ experience data and insights with SAP’s operational data enables customers to better manage their supply chains, networks, employees and core processes. Together, SAP and Qualtrics provide a unique end-to-end experience and operational management system to drive the economy.

For the time being the last

The CEO of SAP, Bill McDermott, informs the Reuters news agency that the German software supplier will not be launching any new major acquisitions for the time being. The company surprised its investors earlier with the sudden announcement of the acquisition worth $8 billion. We don’t have any more major acquisitions in the pipeline. We have what we need, McDermott says. I believe that if we do something new, it will be relatively small and nothing of a size [that investors] will have to worry about.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.