Asana now has 50,000 paying customers and over a million free users.

Asana now has 50,000 paying customers and over a million free users.

Asana, a startup of Facebook co-founder Dustin Moskovitz, has announced that it has 50,000 paying customers. As a result, the number of customers has increased by 30,000 people in six quarters. Probably over a million people are using the free version of Asana.

“2018 really seems to be a turning point. Not only is the company growing very fast, but we continue to accelerate on growth prospects as we scale up,” said Moskovitz versus The Next Web. To keep up with the rapid growth, the company has hired a hundred more people in its three offices in San Francisco, New York and Dublin.

The majority of employee growth is in the Dublin office, which provides support to customers in Europe. “50 percent of the sales we’ve added this year come from outside the United States,” says Moskovitz. According to Chris Farinacci, head of business at Asana, it wasn’t until a year ago that the company really started investing in international growth.

The largest market for Asana in Europe is Great Britain, where it has attracted several large customers. These include the city of Manchester, Vodafone and Tesco. “Tesco’s digital teams use Asana to manage the development of digital content and deliveries of all their brands, so think of their websites and their apps,” says Farinacci. “The teams use Asana to clarify who does what and when.”

900 million dollars

The company received a $75 million investment last year in a round of investments led by Al Gore’s company, Generation Investment Management. The company is now valued at $900 million.

Asana also launched a new Slack plugin in May, in addition to the Timelines feature launched earlier this year. This allows teams to visualize the progress of a project.

This news article was automatically translated from Dutch to give a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.