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This information comes from tech journalist Mark Gurman at Bloomberg, who has a solid reputation for his Apple predictions.

He based his latest speculation on comments made by Apple CEO Tim Cook during a recent investor call. Cook said that people are willing to “stretch” to get the best iPhone possible, which Gurman took as a hint that the tech giant is considering a high-end Ultra model.

While Cook didn’t explicitly mention a new iPhone, Gurman believes that insiders have told him that the company is thinking about it.

Apple hasn’t officially confirmed anything

Now, it’s important to note that Cook never explicitly said that a new iPhone is in the works, and these rumors should be taken with a grain of salt.

However, Gurman has a strong track record for predicting Apple’s moves, with a success rate of 86.5%, according to AppleTrack. So, it’s worth paying attention to what he says.

So, what could this new iPhone look like? It’s impossible to say for sure, but it could take cues from Samsung’s Galaxy S23 Ultra, which boasts a 200-megapixel camera and other advanced features that Apple hasn’t yet offered. Alternatively, another Apple analyst, Ming-Chi Kuo, recently predicted that the company is working on a foldable iPad for release in 2024.

Samsung leads the foldable market

A foldable device makes sense as the foldable market is expected to grow from $17.6 billion in 2021 to an impressive $174 billion in 2031. Samsung is the leader in this market, with its Galaxy Z Fold 4 and Galaxy Z Flip 4, but Apple has yet to release a foldable device.

While it’s still too early to say what Apple has in store for us, the comments from CEO Tim Cook suggested that the company is considering a high-end iPhone.

Whether an Ultra model or a foldable iPad, Apple fans can rely on the company’s track record for innovation and its focus on delivering top-quality products to make the new entry worth the wait.