Apple is suffering from disappointing sales of its Mac laptops and desktops. This is evident from recent quarterly figures recently presented by the tech giant. iPhone sales, however, are on the rise.
Figures for the fourth fiscal quarter of this year show that sales of Mac laptops and desktops are down significantly. A total of 34 percent fewer Macs were sold last quarter compared to the same period in 2022.
A reason for the disappointing sales was not given, but in a statement, Apple CEO Tim Cook indicated that the consumer market is currently “challenging”. For the month of December, however, he expects better results, partly due to the introduction of the Apple M3 processor in the various laptop and desktop models.
Tip: “Crazy fast” M3 chips should make iMac and MacBook Pros attractive again
Sales of iPads also remain below expectations, quarterly results further show. Profits from this market segment fell 10 percent in the past fourth fiscal quarter of 2023.
iPhone sales record good numbers
Where sales of Mac laptops, desktops and iPads are lagging, iPhone sales appear to be picking up the slack. Sales of the iPhone 15 are even exceeding those when the iPhone 14 was introduced. However, the iPhone 15 Pro and Max variants reportedly have delivery problems.
Less profit
Apple’s profit in the fourth fiscal quarter of 2023 fell 1 percent compared to the same period in 2022. Profits reached $89.5 billion in the last fiscal quarter.
Overall, Tim Cook expects Apple’s profits to start growing again in the month of December this year.
Also read: Apple Vision Pro: will it shake up the way we work?
23 hours ago
