AI is not only having a significant impact on HP and the company’s customers. It’s something the channel needs to get right as well if they want to stay relevant. To help realize this, HP is expanding its Amplify Partner Program with Future Ready AI MasterClasses.
In yesterday’s article on the Work Relationship Index on which HP commissioned a survey on, we talked about how organizations need to make AI more of a focus area, both from a strategic perspective and for their employees. However, that can only happen if organizations can also consume it properly. That’s where channel partners play an important role for HP. So they will also have to get on board and really immerse themselves in AI. That should be possible with the announcement HP made today during the HP Amplify Partner Conference in Las Vegas.
Future Ready AI MasterClass
Future Ready is a popular term within HP. It is HP’s overarching vision and strategy, which we have seen and heard CEO Enrique Lores explain before. It involves a Future Ready Portfolio, Future Ready Operations and Future Ready People. There’s a lot of marketing going on here, but it also indicates that HP wants to be actively engaged in staying as relevant as possible. It does this primarily for itself, of course, to remain relevant. However, the other players in the chain would do well to take a good look at this, with channel partners at the forefront. The Future Ready AI MasterClass announcement should be seen in that context.
Everyone needs to relate to AI in a way. For it to reach its full potential, there needs to be a degree of trust in the technology and, more importantly, in who wants to bring it into companies. That’s what the Future Ready AI MasterClass is supposed to accomplish.
This new Future Ready AI MasterClass will become available May 1 and is part of HP University’s offerings, with which channel partners are already well acquainted. The first series of the new master class will be “comprehensive” and cover many topics, according to HP. HP developed this first series together with – how could it be otherwise in 2024 – Nvidia. The goal is to collaborate with other Alliance Partners for subsequent series. This is to keep the knowledge and expertise of HP partners up to date, now and towards the future.
Amplify Growth Plays and simplify the program
In addition to the Future Ready AI MasterClass, HP has a few more announcements for partners in the Amplify program. For example, starting in May 2024, a new program will be available, which will go by the name of Amplify Growth Plays. This program is linked to the so-called growth categories that HP itself has designated. Examples include Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions, Active Care Services and HP Software.
This announcement is not necessarily new, by the way. The arrival of Growth Plays in May 2024 was already known in October 2023. What is new is that in addition to the above Growth Plays, HP has now added one for AI Data Science.
Finally, it is worth mentioning that the design of the Amplify program is also going to be revamped as of May 1. It will have a structure with two tracks: Synergy and Power. As part of the Power track, HP is also immediately introducing two new statuses for partners: Power Elite and Global Power Elite. So on the one hand it simplifies, but it also adds additional things.
All in all, May 1, 2024 is an important date for the HP Amplify Partner Program, that much is clear. Fundamental changes will take place in terms of not only the content but also the structure of the program. With this, HP continues to focus very strongly on its partners and their success. After all, that means success for HP too.
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