Accenture has agreed to purchase Experity, a Brazilian firm working on the provision of customer experience and cloud-based eCommerce services. The terms of the transaction are not public knowledge yet, which is standard during closing conditions of a deal like this.
Experity is based in Sao-Paulo and offers consulting, implementation, and support services for the cloud-based platform. With strategic partners like Adobe, Oracle, Salesforce, SAP, and Microsoft, Experity supports companies in improving customer relationships. The company was founded in 2003 and will see its 420 customer experience experts, cloud engineers, consultants, and data scientists join Accenture Interactive in Brazil.
A growing market
Accenture expects that the new personnel will enhance its integrated offering of cloud-based customer experience solutions for companies and brands in the natural resources and consumer goods markets.
The growth of Brazil’s eCommerce segment was a major driver for the acquisition, with online spending reaching historic levels of nearly $10 billion over the first six months of the year. Brands have started to rethink their commerce experience, which is why Accenture is positioning itself to be a part of that change.
The third Brazilian purchase
Accenture expects Experity to deliver integrated, customer-centric experiences, by combining its own capabilities with its new parent’s global reach. Accenture also believes that its new acquisition will give it a solid footing in Latin America, where it plans to solidify and scale its transformational services across multiple industries.
Once complete, the acquisition of Experity will be Accenture’s third purchase in Brazil this year. In March, it acquired Pollux, a Brazilian company providing industrial robotics and automation systems. In January, it announced the first purchase of the year in the South American country, of Real Protect, an information security firm.