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Accenture plans to acquire Cirruseo, a French cloud consulting firm specializing in Google Cloud Intelligence services. Details of the acquisition have not been disclosed.

Cirruseo’s strength and deep expertise in Google’s cloud-based Artificial Intelligence (AI) solutions should help Accenture expand its own AI practices, TechCrunch writes. Google TensorFlow and other intelligence solutions are a popular approach to AI and machine learning, and the purchase can give Accenture a head start in this area, especially in the French market.

With the acquisition, the company would add a team of one hundred specialists trained in Google Cloud and G Suite to an already existing team of 2,600 Google specialists worldwide. The aim is to improve expertise in the field of AI and machine learning, says Accenture. It should also ensure better market placement in France and the EU.

However, the agreement has not yet been finalised. First, the French watchdog has to agree. In addition, “prior consultation with the relevant works councils” is required, and the agreement must be subject to “usual closing conditions”, according to the company.

Other acquisitions

It’s not Accenture’s first acquisition this year. Earlier this month, the company announced the acquisition of the creative agency Droga5, which is the largest purchase for Accenture Interactive ever. Droga5 has clients such as Chase, Kraft, Hershey and Under Armour. It also launched creative services for Amazon Prime Video, IHOP and The New York Times. Droga5 helps other organizations with business design, innovation on brand experiences and integrated campaigns.

In addition, at the beginning of this year the company acquired the Dutch company Storm Digital, a full-service digital marketing agency specialising in social, programmatic and search advertising services. No financial details are known for either acquisition.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.