Palo Alto Networks plans to acquire Embrace, a provider of Real User Monitoring (RUM). In addition, the company is introducing Synthetics to proactively test application performance. Both initiatives are intended to expand the observability division into Digital Experience Monitoring.
Using Embrace’s RUM technology, the company aims to track exactly what happens from the moment a user clicks or taps through to the backend software and infrastructure.
In addition to the acquisition, Palo Alto Networks is also launching Synthetics. This feature was developed in-house by the Autonomous Digital Experience Management (ADEM) team. Synthetics leverages the company’s globally distributed infrastructure to validate application availability and performance from strategic locations.
Building on Chronosphere
In November 2025, Palo Alto Networks acquired Chronosphere, a cloud-native observability platform, for $3.35 billion. That acquisition was finalized on January 29, 2026. Since then, the observability division has grown rapidly. The company now reports more than $300 million in annual recurring revenue.
Chronosphere focuses on large-scale environments where traditional monitoring tools reach their limits. The Telemetry Pipeline filters out noise and can reduce data volumes by 30 percent or more. Embrace and Synthetics complement this with insights into the actual end-user experience.
Integration with Cortex AgentiX
Palo Alto Networks aims to integrate these new capabilities with Cortex AgentiX. This enables organizations not only to identify issues but also to have them automatically resolved by AI agents. “By linking these capabilities with Cortex AgentiX, organizations will be able to both see and automatically fix issues across their ecosystem,” said Lee Klarich, Chief Product & Technology Officer at Palo Alto Networks.
Digital Experience Monitoring specifically involves combining RUM, synthetic monitoring, and end-user experience analysis.
The acquisition is subject to customary closing conditions. Palo Alto Networks expects to close the deal in the first quarter of fiscal year 2027.