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Avast has released new features to protect users from online scams and security threats.

Avast today announced the addition of several new capabilities to its leading product, i.e., Avast One, which is meant to safeguard users from fraud, online scams, and other security threats. Email Guardian, Privacy Advisor, and Online Safety Score have been added to the solution, including VPN, antivirus, and other data breach monitor services.

While there are a lot of new capabilities, Avast focuses a lot on phishing and online scams. These features have great potential to provide further protection for businesses against cyber assaults that employ email and SMS messages to trick consumers into clicking on harmful and malicious links.

For example, among these new features, one of them is Email Guardian, which is aimed to tackle phishing attacks by limiting dangerous add-ons to the emails you receive in desktop email apps.

All-in-one security market

Avast One serves a wide range of customers in the worldwide cyber security industry, valued at almost 140 billion in 2021 and is expected to reach around $380 billion by 2030. The company is up against many “all-in-one” security companies that offer a combination of antivirus, data breach, and VPN screening services.

According to the AV-Test Institute’s statistics, the antivirus competencies of Avast, Bitdefender, and McAfee on Microsoft Windows are almost equal, with each receiving six on performance, protection, and usability.

Avast seeks to differentiate itself by providing even more extensive coverage against phishing and online scams with the launch of new capabilities to help customers defend against online scams and phishing attacks.

Avast CPO’s stance

“We understand that scammers are a source of concern for many people, therefore, our key goal with these new Avast One enhancements was to provide assistance in restoring confidence when surfing the internet,” Vita Santrucek, Avast’s chief product officer, said.

The statement comes during an alarming rise in phishing or smishing (scam messages delivered by SMS) threats, with 83% of firms reporting an effective email phishing assault in 2021 and 74% reporting smishing attacks in the same year.