Adobe and Microsoft broaden collaboration to better support marketers
Adobe and Microsoft have announced that they are broadening their relationship by broadening and deepening the product integrations that already exist. The new integrations unveiled today revolve around sales and marketing. The companies will share data from services such as Marketo, Microsoft Dynam... Read more
Adobe launches e-commerce solution Commerce Cloud
Adobe has launched the e-commerce solution Commerce Cloud. The service builds on Magento's technology, which was acquired by Adobe last year for 1.68 billion dollars (1.49 billion euros).
Commerce Cloud is built on the popular online retail system of Magento, knows Silicon Angle. The new service th... Read more
Adobe: ‘Brands want to get a better grip on their data in 2019’.
In 2019, European brands will give priority to making more effective use of data and increasing transparency. This is shown by new research by Adobe and Econsultancy, in which 13,000 professionals were questioned. Respondents expect to pay more attention to data management.
European brands indicate... Read more
Adobe refreshes Experience Manager with smart AI features
Adobe launches a new version of Experience Manager. The content management platform is based on Adobe Sensei, a platform-independent machine learning technology. The solution should contribute to the easy development of personalized marketing.
A recent Adobe survey shows that many people are suscept... Read more
Adobe comes with Photoshop for iPad and AR capabilities
Adobe Systems is expanding its flagship, the Creative Cloud, with a number of new products. The company embraces the rise of augmented reality, voice apps and YouTube. Many of the additions are therefore mainly to enable the Creative Cloud to acquire a market share in still emerging areas.
The new p... Read more
Adobe acquires marketing company Marketo for 4.75 billion dollars
Adobe Systems today acquired the software company Marketo. It offers automation software for marketing companies and is designed for both small and large companies. Adobe puts sun 4.75 billion U.S. dollars on the table to make the acquisition a reality.
Marketo states that its service has been devel... Read more
Adobe adds AI to Adobe Target and Adobe Experience Manager
Adobe will add artificial intelligence to Adobe Target and Adobe Experience Manager. The improvements should include making it easier to get the best algorithms for a set of tasks.
Users can customize the programs to their liking using assistant Sensei, reports TechCrunch. Among other things, Sense... Read more