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Rubrik has announced a new ‘evergreen’ subscription purchase program called Rubrik Go. The program allows customers to benefit from future innovations through a simple and predictable subscription license.

With Rubrik Go – which applies a SaaS approach – customers have access to the latest data management technology, via free evergreen updates and streamlined software editions.

Rubrik Go was designed, according to Bipul Sinha, co-founder and CEO of Rubrik, to “solve customers’ biggest procurement issues around opaque, rigid licenses and unexpected price increases”. “Rubrik Go offers a subscription to simplicity, so that customers can scale their environment with complete transparency and confidence.”

Rich Talaber, Chief Technology Officer at Public Consulting Group, said it gives them “peace of mind” to know that “our licenses can migrate to the cloud at any time or refresh at no additional cost for Rubrik’s next-generation devices.”


The subscription offers customers worldwide various advantages. In this way, customers automatically receive the latest technological updates, so that they can continue to innovate and stay one step ahead of their competitors. Because it is always possible to migrate to the cloud, Go is also future-proof for the cloud. When cloud applications are used, customers receive native cloud protection at no additional cost.

Finally, Go offers lower up-front costs. As a result, the subscription must transform large up-front capital expenditures into predictable subscription payments to help customers meet and exceed their budget requirements.

Rubrik Go is available as a three-year subscription with software, hardware, support and evergreen refreshment at the time the subscription is granted. The company also continues to offer continuous licences for the lifetime of the device.


In early 2019, the company announced that it had raised $261 million for new products on a Series E investment round. Bain Capital Ventures was also attracted as a new investor in this investment round. In addition, there was a strong participation of existing investors Lightspeed Venture Partners, Greylock Partners, Khosla Ventures and IVP.

The new investment is intended in particular for general business purposes, future innovation and the launch of major products planned for 2019. The new products must respond to the radical transition to the public cloud and the explosive increase in data.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.