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SAP wants to close the ‘experience gap’, in which companies think they offer a better experience than the consumer experiences, by expanding its C/4HANA suite. The new features allow organizations to build even more personal relationships with the customer.

The new cloud features require employees to have confidential and personal conversations with the customer. They also improve communication between employees and partners and support them in organising effective training courses for sales and customer relations teams.

One of the new features is the C/4HANA Foundation, which allows administrators and developers to easily implement SAP cloud solutions. Authorisations from new and existing customers can also be easily managed.

The new solution also offers various tools to overcome a fragmented IT environment. Developers and administrators are given a central cockpit to monitor implemented solutions and applications. The function is sent free of charge to customers who are already using the suite.


SAP unveiled C/4HANA last year, hoping to compete with Salesforce. The suite uses features from Hybris, Gigya and Callidus Cloud, which it took over earlier. In this way, the company wants to bring together customer data, marketing, commerce, sales and customer services.

In this way, SAP hopes to bring about changes in the way in which the CRM offering is used. In the past, CRM was mainly used to automate sales, but in C/4HANA the customer should be the main focus. It is also possible to link the suite to ERP tools, and an integration with artificial intelligence can be set up to enable unique enterprise functions.

Earlier this month, SAP announced the addition of a training cloud for SAP Litmos to its user experience portfolio. This service must offer targeted, continuous learning. It also includes a built-in library of course content, focused on sales and customer service.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.