Each partner will now adopt more of the other’s product offering.

Rockwell automation and PTC announced today the expansion and early extension of their strategic alliance in the digital transformation space.

This extension will work first to ensure continuity in both companies’ sales and product development efforts. They will also expand their agreement to include PTC’s product lifecycle management and software as a service (SaaS) products.

This expansion will streamline both companies’ commercial efforts to extend a comprehensive digital thread solution. They will now focus on everything from upfront design to the operate, maintain and optimize-lifecycle stages.

PTC will also offer Rockwell Automation’s virtual machinery simulation and testing software to its own customer and partner network. Under the agreement, both organizations will continue to leverage each other’s resources. They will use their technologies, industry expertise, and market presence to seamlessly serve their customers through 2023 and beyond.

Related: Rockwell Automation and PTC offer simple OT/IT integration

Focus on the Connected Enterprise

“Over the past two years, PTC and Rockwell Automation teams have combined great innovation to offer our customers the world-class FactoryTalk InnovationSuite solution,” said Blake Moret, chairman and CEO, Rockwell Automation.

FactoryTalk InnovationSuite, powered by PTC is a comprehensive digital transformation software suite. The platform offers fully integrated Industrial Internet of Things (IIoT), edge-to-cloud analytics, manufacturing execution systems (MES), and augmented reality (AR). FactoryTalk InnovationSuite helps connected companies to rapidly develop, operationalize, and globally scale innovative solutions to operations.

“The expansion and early extension of our contract with PTC signifies the increasing value of this strategic alliance and its importance to the Connected Enterprise,” said Moret.

Competition and COVID combine to drive digital transformation

The COVID-19 pandemic is forcing manufacturers to reset their business processes. Competitive pressures are further pushing them to digitally transform at all levels.

PTC and Rockwell Automation’s digital manufacturing solutions provide manufacturers with robust end-to-end digital thread capabilities. These solutions empower businesses to continue their digital transformation initiatives amid the global pandemic.

Jim Heppelmann, president and CEO, PTC, praised the partnership. “The strategic alliance with Rockwell Automation has expanded our reach and our capabilities as we champion Industry 4.0 initiatives around the world. The powerful impact of our offerings amid the current macroeconomic environment proves the market’s need for this collaboration.”