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Big Blue wants to cash in on the digital transformation wave that Salesforce is riding

This week IBM announced plans to acquire Waeg, a leading Salesforce Consulting Partner in Europe. The purpose of the deal is to extend IBM’s portfolio of Salesforce services. It also aims to advance IBM’s hybrid cloud and AI strategy, the company said.

The acquisition builds on IBM’s continued investment in Salesforce consulting services to meet the rising client demand. Clients want experience-led business transformation and new customer engagement strategies backed by data, AI and machine learning, they say.

“Salesforce continues to play a critical role in companies’ digital transformations as they adapt to the conditions created by the pandemic,” said Mark Foster, Senior Vice President, IBM Services and Global Business Services.

“Waeg’s strength in Salesforce consulting services will be key to creating intelligent workflows that allow our clients to keep pace with changing customer and employee needs and expectations.”

Leveraging the strength of the Salesforce partner ecosystem

“Our partner ecosystem is an important growth channel for Salesforce, and IBM continues to expand their capabilities across the world, most recently with the addition of Waeg,” said Tyler Prince, Executive Vice President, Worldwide Alliances and Channels, Salesforce.

“The combination of IBM and Waeg’s Salesforce consulting capabilities and assets will help give customers across Europe the capabilities to create streamlined, automated experiences on the Salesforce platform.”

Waeg provides a full spectrum of Salesforce consulting services. These include digital strategy advisory, business-to-business commerce, marketing automation and customer experience design. They also offer implementation and managed services.

Waeg has offices in seven European countries and is a leader in the thriving Salesforce ecosystem. They already work with leading global brands across industries, with deep expertise in manufacturing, healthcare and life sciences.

Over the last several months, IBM has made a series of acquisitions to deliver on this strategy by boosting its hybrid cloud and AI technology skills. They have recently acquired Nordcloud, 7Summits, Taos, Expertus and Truqua.

With the acquisition of Waeg, IBM is deepening its investments in hybrid cloud and AI. This will allow them to manage complex integrations and unify people, process and technology, they say.

The transaction is subject to customary closing conditions. It is expected to close this quarter.