Kinly acquires MK2 Audiovisual to strengthen position in Benelux

Kinly took over MK2 Audiovisual for an unknown amount. With the acquisition, the company increases its audiovisual knowledge and experience. MK2 and its customers will expand their portfolio with the Kinly Cloud and managed visual collaboration solutions.

Kinly was born from a merger of VisionsConnected and Viju, and has the ambition to provide every meeting room in the world with the right tools. This is where we need to work together in the best possible way. The company focuses on the needs of the user and on simplicity and speed of use, and less on the hardware needed. To this end, it sells a total package, with tailored advice for each room, installation of the hardware, management, maintenance, monitoring and support to users.

Through organic growth and strategic acquisitions, the company aims to strengthen its leading position in the market for audiovisual and visual collaboration solutions. This is why it took over MK2, which in recent years has developed into a market leader in the Netherlands in the field of audiovisual solutions. As a result, it was able to retain many customers for a longer period of time.

“The acquisition of MK2 fits in perfectly with our strategy of becoming a global leader in this market at the end of last year, in order to support existing as well as new global customers as much as possible,” says Magnus Ekerot, CEO of Kinly.

600 employees

Prior to the takeover, Kinly had more than 200 employees in Amsterdam, Breda, Eindhoven, Zwolle, Breukelen and Ghent. As a result of the acquisition, there are 600 employees worldwide, with offices in Norway, the United Kingdom, the United States, Singapore, the Netherlands and Belgium.

“The acquisition by Kinly is an important next step in the growth of MK2. We are rapidly expanding our current portfolio of visual collaboration solutions, which is a great addition to our current and future services,” said Roel Vermaat and Jeroen van Doorn, owners of MK2.