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AWS claims they have lured many customers away from database-vendor Oracle. Oracle is the market leader in enterprise data warehouses.

Last week Amazon Web Services announced a new milestone. They now claim to have migrated over 300,000 customer databases away from competitors and to their own Cloud database platform.

To achieve this, Amazon has helped customers to migrate their databases using AWS Database Migration Service (AWS DMS).

Using AWS DMS, customers can migrate their relational databases, non-relational databases, and data warehouses to AWS with virtually no downtime.

Pay-as-you-go model attracts OPEX-conscious enterprises

Dan Neault, general manager of Amazon DMS, said that customers were moving to Amazon’s alternative cloud-hosted databases because “they want the benefits of reduced capital and operational costs, increased IT staff productivity, scalability, a modern and open architecture, a pay-as-you-go model that charges only for services used.”

In the past few years, hundreds of thousands of customers have migrated their databases using AWS Database Migration Service (AWS DMS). Indeed, the company actually passed the 300,000 database migration milestone back in September, according to Neault.

Customers include Samsung, Experian, Pokémon, Jack in the Box, AgriDigital, Dow Jones, Expedia, Bristol-Meyers Squibb.

The language Neault uses to tout this achievement reflects the competitive nature of the database business. The company’s chief competitor, Oracle, is especially singled out for disdain. Amazon claims that they have helped erstwhile Oracle customers to “break free” from their “old guard” database vendor.

AWS offers something sweet to lure customers away from the competition

AWS continues to announce performance enhancement in order to convince customers to migrate. As an example, last week they announced their new AWS Graviton2 instances. These provide up to 52% price/performance improvement and up to 35% performance improvement for Amazon Relational Database Service (Amazon RDS) open-source databases.

In addition: when migrating databases to Amazon Aurora, Amazon Redshift, Amazon DynamoDB or Amazon DocumentDB (with MongoDB compatibility) companies can use DMS free for six months.

Also read: AWS emphasises the importance of a Well Architected Framework