The latest feature update of Windows 10 doesn’t seem to appeal. Although the update has been pushed since the end of last year, less than 7 percent of the world’s systems now run the latest version of the OS. Delays and bugs seem to deter users.
At the beginning of autumn 2018, Microsoft wanted to launch the ‘October 2018 Update’: the latest major feature update for Windows 10. The October update promised to improve the operating system with new features, just like the various Creator Updates before.
However, the update process was anything but flawless. Enthusiasts who downloaded the update as soon as it became available soon pointed out a serious problem. Files stored in OneDrive would be irretrievably deleted after the update. Microsoft then took the update offline, so that the October update was only pushed again on 14 November.
Figures from AdDuplex now suggest that these problems have caused a certain amount of reluctance on the part of users. Only 6.6 percent of all Windows 10 systems worldwide seem to be running version 1809. Most computers (83.6 percent) are still running on build 1803, with some laggards clinging to even older versions of Windows.
The disappointing figures undoubtedly also have to do with the official communication of Microsoft itself. The technology giant advised everyone not to work proactively with the update, but to wait until it is automatically offered via Windows Update. This has been Microsoft’s official guideline right from the start, but in practice, Redmond did not like the fact that enthusiasts were forcing the update manually. At the moment, Microsoft would be working on a more aggressive push from Windows 10 build 1809 to compatible devices, although we can hardly confirm this ourselves.
Breaking of confidence
The slow adoption makes this version of Windows 10 one of the least popular so far. In the long run, everyone will of course upgrade. More important is the reputational damage that Microsoft did to itself with the fiasco immediately after the roll-out. If the company wants future feature updates to be enthusiastically welcomed in the place of suspicion, then trust will have to regain. The whole story confirms why it is wise to wait long enough with feature updates on professional systems.
The latter requires a lot of work. For example, Microsoft recently released an emergency update for Internet Explorer, which had the undesirable side-effect that certain Lenovo laptops suddenly couldn’t boot up anymore.our launch article.