2 min

Tags in this article

, ,

Salesforce has unveiled two new tools for its software development services. It concerns the Lightning Object Creator and the Lightning Flow Builder.

Both tools have been developed for so-called ‘low code development’. This approach uses ready-to-use components that can be reused. As a result, less programming work is required in certain software projects. Some tools in this category don’t even ask for their own written code anymore.

The Lightning Object Creator is one of them. Employees with no technical background can use it to convert spreadsheets with company data into easy-to-navigate ‘apps’, reports Silicon Angle. The apps allow end users to search files to find specific information, add notes, and export data to other records on Salesforce’s platform.

Lightning Flow Builder

In addition, the Lightning Flow Builder, which offers more advanced features, was announced. These tools allow employees to use special automation workflows, using ready-to-use Flow Actions made available by the company’s partners.

Each Flow Action performs a specific task, such as processing payments or accessing data. A sales team can use the tool to create a portal where potential customers can view technical information about a product. Through this interface it could also be possible to order the product directly.

The workflows can be adjusted further with Einstein Next Best Action. That’s an artificial intelligence of Salesforce that analyzes details like a customer’s purchase history. On this basis, other possible purchases are recommended, in order to speed up sales.

The Lightning Flow Builder is launched immediately with over a dozen Flow Actions from Salesforce partners. All Flow Actions are available via the AppExchange marketplace. There is now also a “Recommended for You” section that automatically displays relevant offers based on the download history, profile data and location of the user.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.