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Google wants a traditional e-mail to look more like an interactive web page. That’s why the company today rolled out AMP for Email. That’s a technology that allows companies to integrate widgets into emails.

The AMP for Email allows companies to build interactive emails. They can include the planning for a meeting or, for example, the catalogue with their products. It is based on the Accelerated Mobile Pages (AMP), a framework that Google offers to develop mobile-friendly web pages.

Available for Gmail

AMP for Email is first available on Gmail. After that, Google also wants to add other mail services. Google plans to do a lot with the possibilities of AMP. For example, if two colleagues are working on a document within G Suite, feedback will appear directly in an e-mail. Within that e-mail, they really need to see the document.

Instead of getting an individual email notification when someone mentions you in a comment, you will now see a fully current thread within Gmail, where you can easily respond or respond to the comment, product manager Aakash Sahney of Gmail writes in a blog post.

More companies

More than six other companies are also working on the integration of AMP for Email. Pinterest wants people to scroll through photos directly from Gmail. It should also be possible for anyone to save items within an e-mail. Doodle also wants people to be able to accept an invitation within an e-mail.

In the coming weeks the interactive messages will be available in the inbox of Gmail users. Initially, AMP for Email only works on the web version of the service. According to Sahney, a mobile version is being developed and will be released soon.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.