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Amazon has announced AWS for Media & Entertainment. This is a suite of solutions for customers working in the fields of media and content.

AWS for Media & Entertainment combines components from five different AWS branches. These branches are Content Production, Media Supply Chain & Archive, Broadcast, Direct-to-Consumer & Streaming and Data Science & Analytics. In total, users will have access to nine AWS Services, eleven AWS Solutions, dedicated AWS applications and more than 400 AWS partners.

Content Production

Content Production includes a number of services for producing content. These include Nimble Studio, running VM workloads with Autodesk, Adobe and Blackmagic Design, and the computing capabilities of EC2 G4dn instances.

Media Supply Chain & Archive

To manage and store all that content created, Amazon makes some services available under Media Supply Chain & Archive. These include AWS Content Analysis, AWS Elemental MediaConvert, Amazon Rekognition, Amazon Transcribe, Amazon Translate and Amazon Comprehend. Users will also gain access to Media2Cloud to migrate their video files to the cloud. This also includes services such as MediaConvert, Amazon DynamoDB, Amazon CloudFront and a number of AWS Machine Learning services. For long-term storage, Amazon S3 is available.


Broadcast consists of a series of services that are useful for broadcasting the created content. The available services are AWS Elemental MediaConnect for the transport of live video, and AWS Elemental Live for the live encoding of video streams. Furthermore, Amazon offers Statistical Multiplexing (Statmux) for AWS Elemental MediaLive. This makes it possible to deliver linear content more flexibly and efficiently.

Direct-to-Consumer (D2C) & Streaming

Several large streaming services, such as Netflix, Disney+, HBO and of course Amazon Prime, make use of the services that fall under D2C & Streaming. These include AWS Elemental MediaLive for video processing and AWS Elemental MediaConvert for transcoding. Further services are Live Streaming on AWS and Video on Demand on AWS.

Data Science & Analytics

Finally, Amazon offers some services to analyse what is happening during a live broadcast. An example of this is the AI calculations that Amazon offers during a Formula 1 race, such as calculations of where a driver falls back in the field after a pit stop. This all falls within Amazon EMR.


AWS for Mmedia & Entertainment is now available. More information can be found on the Amazon website.

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