Salesforce and Google are going to collaborate intensively on several solutions. These include linking Salesforce Data Cloud with Google Vertex AI and Google BigQuery. This should allow customers to get more value out of their data.
The new strategic partnership will focus mainly on so-called “democratizing” AI to get better insights and make better use of data. This should enable companies to use the data to provide better customer experiences and run more effective and cheaper campaigns for their marketing, sales, service and commerce activities.
Google BigQuery and Vertex AI
The partnership includes better integration between Salesforce Data Cloud and Google Cloud ‘s big data solution BigQuery. This should enable companies to create unique customer profiles to deliver more personalized experiences. Users will have easy access to all customer data, wherever it may reside. Whatever platforms and cloud environments this data lives in. Basically, a central repository, says the CRM and cloud giant.
Another component is the link between Salesforce Data Cloud and the Google Vertex AI platform. This integration helps companies bring their own Vertex AI models to the Salesforce platform. So that they can then better leverage these models for their analysis needs from their Salesforce Customer 360 data.
Also read: Google’s Vertex AI has generative AI features
Availability
The Salesforce Data Cloud and Google BigQuery integration will be available in a pilot phase by the end of this year. General availability is expected in early 2024. The Google Vertex AI integration will be available in a pilot soon and to everyone by the end of this year. In addition, another integration between Salesforce Marketing Cloud and Google Analytics is scheduled for later this year.
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