Microsoft adds a touch of artificial intelligence to Dynamics 365. The cloud software package for ERP and CRM will be supplemented with three new modules in the coming months, which will introduce specific AI functions.

Artificial intelligence is one of the three pillars of Microsoft’s vision of the future. According to the company it is not a nice to have, but a must have for every company. Microsoft wants to democratize AI so that everyone has access to it. The announcement of Dynamics 365 fits in with this strategy.

In concrete terms, three new functions will be introduced. Dynamics 365 AI for Sales aims to provide answers to the most frequently asked questions regarding sales teams and provides insight into the sales pipeline, which goes beyond the classic reporting. AI for Market Insights is designed to help identify market trends and support marketers in making better decisions.

Finally, AI for Customer Service provides insight into the processing of customer queries. The feature can, for example, identify when your customer service department has to deal with a too high load and, if necessary, enable chatbots that handle tickets according to a predetermined workflow.

The new features work out-of-the-box, in principle no AI or programming knowledge is required. Access to Microsoft Power BI, Common Data Service and of course Azure is of course recommended by Microsoft.

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.