Oracle Fusion Marketing automates lead generation and qualification
Oracle announced a new product within its Oracle Advertising and CX suite that marketers can use to execute ad campaigns for the generation of highly qualified sales opportunities. The new product is named Oracle Fusion Marketing.
Marketers can leverage it for campaigns that encompass both adver...
Microsoft shows the future of Dynamics 365
Microsoft has been expanding Dynamics 365 for years. The SaaS portfolio offers ERP and CRM software solutions. Recently, however, we have seen the tech giant making significant investments, and it seems to want to increase the pressure on its competitors. What's Microsoft's direction of Dynamics 36...
CRM supplier Freshworks files to go public
Freshworks filed paperwork late Friday with the US Securities and Exchange Commission for an initial public offering. The software-as-a-service customer relations management startup wants to list on the Nasdaq Global Select Market and is looking to raise $100 million through the sale of Class A sto...
Salesforce’s Slack Customer 360 integrations are here
Salesforce’s first integration with Slack is now available across its clouds and on Customer 360. The effort aims to augment hybrid work while resolving customer queries and closing sales rapidly.
Like its Tableau and MuleSoft acquisition, Slack is leveraged as a tool that stands alone as an a...
Zoho Launches Canvas, the Industry-First Design Studio
Canvas brings consumer-level simplicity to the CRM user experience.
This week Zoho Corporation announced Canvas for Zoho CRM, a one-of-a-kind design studio for CRM personalization. Canvas enables businesses to create their own CRM interfaces. Such interfaces are better suited to the role of each...
European Commission investigates Facebook’s Kustomer acquisition
The European Commission has started an investigation into a Facebook acquisition that may potentially hurt the competition. The acquisition in question concerns a customer service company called Kustomer.
Facebook bought the company in December for a little over $1 billion.
Kustomer was found...
Startup DevRev Launches with a Dev-Centric CRM
The startup calls itself "a true post pandemic company" and has already sourced $50 million in seed funding
DevRev made its launch debut this week amid much fanfare and industry buzz. The startup is the brainchild of Nutanix’s co-founder and former CEO, Dheeraj Pandey. DevRev describes itself...
Salesforce adds data to Microsoft Teams to support a hybrid workforce
The software-as-a-service CRM giant has made its app for Microsoft Teams more broadly available.
This week, Microsoft announced that the Salesforce app in Microsoft Teams is now Generally Available. Sales and service teams using Salesforce Sales Cloud or Service Cloud can bring account data and ...
The latest version of Acumatica’s ERP software, 2021 R1, is here
Dubbed Acumatica 2021 R1, the update has new features and updates to existing features on all its unique industry editions.
Jon Roskill, the CEO of Acumatica, notes that the company delivers award-winning usability that is unmatched by its competitors, ensuring that it consistently ranks highest...
Google and Oracle pledge to have an open cloud
The forced digital transformation that came in the wake of the pandemic forced many businesses and organizations to move to the cloud. However, there are some concerns about vendor lock-in and impedances to movement between different clouds.
To address issues like this one, Google and Oracle are...
Digital consumer turns the world of business on its head
In uncertain times of crisis, consumers expect companies to adapt to new behaviours. Further digital efforts are often needed to respond to the new demands of customers. During the corona pandemic, the call for further digitalisation is even greater than before. This is according to Salesforce's St...
IFS brings services together in IFS Cloud Platform
Swedish company IFS has announced that, like many of its competitors, it will be offering its products in the cloud. IFS Cloud brings together IFS' ERP, CRM, HCM, EAM and FSM packages under one platform.
With IFS Cloud, IFS aims to give all of its software a common user experience, data model, a...