HubSpot integrates WhatsApp into CRM platform
HubSpot has expanded its CRM platform with the integration of WhatsApp. The functionality was added to the Marketing Hub and Service Hub.
The integration allows marketing and customer teams to link WhatsApp business accounts to their shared inbox. The data of communications on WhatsApp is automa... Read more
Zoho expands in the Netherlands to accelerate growth
Zoho announced plans to further invest in the Dutch market during the local Zoholics Netherlands event. The company posted year-over-year revenue growth of 40 percent and sees the expansion of its team in the Netherlands as a way to accelerate that growth.
The acceleration is part of what Zoho r... Read more
Cegeka acquires Avento, expands Microsoft Dynamics 365 offering
Cegeka announced the acquisition of Avento, a Belgian developer of Microsoft Dynamics 365-based CRM solutions. Avento will strengthen Cegeka's Microsoft Dynamics 365 offering.
Cegeka is an IT service provider in the broadest sense of the word. The organization was founded in Belgium in 1982 and... Read more
Investors acquire Zendesk for €10 billion
The acquisition of Zendesk has been confirmed. A group of investors is acquiring the CRM provider for €9.7 billion.
The group will pay $77.50 per share, 34 percent more than the current value. The group expects to complete the acquisition in the fourth quarter of 2022. In the meantime, market ... Read more
Zendesk launches turnkey helpdesk, chatbots and more
Zendesk announced a series of new solutions at Relate, its annual conference. Reporting tools were expanded and chatbots support WhatsApp and Facebook Messenger.
Zendesk focuses on two areas: employee experience and conversational CRM. Employee experience revolves around HR and IT support. A new... Read more
Freshworks launches full CRM solution for Shopify
Freshworks CRM for e-commerce is now available. The SaaS solution combines marketing, customer service and CRM with an integration into Shopify.
Coveo research shows that 96 percent of consumers are less loyal to a brand following a poor customer service experience. Marketing and customer servic... Read more
European cloud CRM market projected to grow 6.5% annually
The impressive growth rate is forecast to cover the next five years.
An new report shows that the European cloud CRM market is expected to reach USD 16.61 billion by 2027. This equates to a Compound Annual Growth Rate (CAGR) of 6.5% over the period of 2022-2027.
Such is the conclusion of a ne... Read more
European Commission approves Meta’s acquisition of Kustomer
The European Commission has approved Meta's acquisition of Kustomer. The decision was based on a lengthy investigation into the impact of the buyout.
In late 2020, Meta (Facebook at the time) announced the acquisition of Kustomer. Meta hoped to acquire Kustomer for 1 billion dollars (828 million... Read more
Oracle Fusion Marketing automates lead generation and qualification
Oracle announced a new product within its Oracle Advertising and CX suite that marketers can use to execute ad campaigns for the generation of highly qualified sales opportunities. The new product is named Oracle Fusion Marketing.
Marketers can leverage it for campaigns that encompass both adver... Read more
Microsoft shows the future of Dynamics 365
Microsoft has been expanding Dynamics 365 for years. The SaaS portfolio offers ERP and CRM software solutions. Recently, however, we have seen the tech giant making significant investments, and it seems to want to increase the pressure on its competitors. What's Microsoft's direction of Dynamics 36... Read more