2 min

Salesforce acquired MapAnything, a provider of location-based intelligence software, for an unknown amount. Over the past few months, MapAnything has been able to raise a total of 84 million dollars in several financing rounds, according to Venturebeat.

According to connoisseurs, the takeover is no surprise. MapAnything products have long been available in Salesforce AppExchange. The software specialist has also been a Salesforce SI Partner and ISV Premier Partner for some time now.

Advanced routing

The MapAnything platform provides a routing and scheduling mechanism and integrated GPS tracking capabilities. In addition, the solution is equipped with a location-based workflow layer, which helps to answer complex spatial questions. It also stimulates faster customer service.

With MapAnything, Salesforce will be uniquely positioned to extend the power of Sales Cloud and Service Cloud with leading, location-based intelligence solutions. These improve the sales and productivity of service employees and deliver customer success, says Salesforce.

The addition of MapAnything helps to plan the workforce more accurately. But also where to place them and how to make them as productive as possible. According to the company, it is also possible to keep track of what is being done in real time and what they can learn in order to improve themselves.


For example, MapAnythings Salesforce, ServiceNow and ServiceMax components help sales managers see their customers and leads through a map-based user interface. They can also synchronise their activities with a Foursquare-like check-in and check-out system.

Fleet managers can use the solutions to visualize the geographical location of vehicles and activate work orders when drivers leave a defined geographical area.

In addition, MapAnything offers APIs for calculating the shortest distances and fastest travel times between locations. Including managing logistic last-mile challenges and multi-day routing for multiple vehicles.

Game changer

The ability of B2B companies to extract value from location is a game changer for organizations with many mobile employees. However, historically, geographic intelligence was limited to companies with advanced analytical experience. MapAnything democratizes location data to accelerate the productivity of mobile employees and enable customer experiences that exceed expectations, says John Stewart, CEO and co-founder of MapAnything in a statement to Venturebeat.

Related: Salesforce buys its own philanthropy branch Salesforce.org for $300 million

This news article was automatically translated from Dutch to give Techzine.eu a head start. All news articles after September 1, 2019 are written in native English and NOT translated. All our background stories are written in native English as well. For more information read our launch article.