Google is terrified of the danger that OpenAI’s ChatGPT model poses to its supremacy in internet search.

The corporation is reacting by dramatically extending efforts to bridge the divide between its own artificial intelligence capacity and that of ChatGPT, a sophisticated chatbot capable of providing excellent conversational replies to inquiries.

Google is concerned that ChatGPT will eventually become a substitute for Google Search. Although Google officials have openly expressed reservations about launching new AI capabilities, a recent New York Times story suggests that the corporation views the rise of generative AI tools like ChatGPT as a “code red” challenge to its position as the internet’s leading search engine

Pichai wants Google’s response to be a priority

According to the Times, Google CEO Sundar Pichai has “upended” hundreds of senior meetings at the firm to expedite a counter to the perceived threat from rival AI models.

Although OpenAI’s chatbot is intended solely as a search engine, many users have discovered that ChatGPT is too happy to answer particular inquiries with beneficial and inaccurate information.

Even though ChatGPT is a text-generation AI model, Google is also rumored to be developing text-to-image and text-to-video systems to compete with another OpenAI model, Dall-E 2, which can create rather remarkable digital artwork.

Google has reasons to be concerned

As reported by the Times, Google is hesitant to release advanced AI models for fear of spreading false or harmful information. As such, it is said to have directed its Research, Trust, and Safety teams to concentrate on new concepts and products in advance of a conference slated for May 2023.

According to the source, Google is building a cloud-based AI tool that will leverage the same technology that powers its LaMDA chatbot to execute simple customer service tasks. Google has cause to be concerned about competitors challenging its supremacy in internet search.

Insider Intelligence issued a survey earlier this week that showed Google and Meta Platforms now represent less than 50% of total digital ad expenditure for the first time since 2014. Google controls 28.8% of all digital ad expenditure, making it the undisputed leader, but the drop will surely raise eyebrows.