Microsoft wants to give its Power Platform a big boost from this year on. The platform, which provides a framework for business intelligence and workflow automation, will be central to Redmond’s future strategy.
With Power BI, Flow and the PowerApps, Microsoft has a capable business intelligence and automation package in house. Power BI takes care of data processing and analysis, while Flow is a kind of professional variant of IFTTT that facilitates automation of tasks and workflows. PowerApps make it possible to create applications without code in a simple way.
The offer went live at the end of 2016, but never really seemed to be the main focus of Microsoft. That’s going to change now. CEO Satya Nadella explained to a limited audience of journalists how the Power Platform framework should be given an important place, not only within Dynamics but also within Microsoft 365. According to ZDNet, Dynamics 365, Microsoft 365 and the Power platform, together with Azure, are central to everything we do.
Microsoft wants to seduce more users to sign up for Power. To this end, it wants to reverse the usual approach and show prospects how data drives the way they work today. Smart sensors in machines, for example, have to predict when something goes wrong, so that employees can take proactive action. The Power offer should help with that.
In addition, the Microsoft software is compatible with other major players. It can integrate with Salesforce, SAP and Workday, among others. In April Dynamics 365 will receive a major update. Hopefully, this will clarify to some extent what Nadella and his team intend to do in concrete terms. The preview will be available at the beginning of February, for those who can’t wait until then.
Given the limited scale of the Microsoft event, it appears that Microsoft will focus on market positioning in the near future, possibly with an adjustment of subscription and package formulas. We don’t expect that Dynamics and Power will suddenly get an unprecedentedly large surprise update with new features.our launch article.