In 2020 there has been substantial growth in computer sales. This is largely due to the large number of people working from home during the corona pandemic.
After a long decline in popularity, many users appear to be buying new computers this year, according to a report from IDC. The total market in the EMEA region (Europe, Middle East and Africa) has grown by 12.7 percent.
The growth in sales is seen in both laptops and fixed computers. According to IDC, there are several reasons for this growth. On the one hand, a large number of homeworkers leads to many people investing in a laptop in order to be flexible in where they’re working.
On the other hand, many people are investing invest in a fast computer to be able to play video games while stuck at home. IDC speculates that people are also getting desktops because they are cheaper than similarly specced laptops.
A computer for everyone
Nevertheless, IDC expects a continued popularity in particularly laptop sales, fuelled by the need to give every person in a household their own computer. This is needed, for example, to take lessons at home while lockdowns are active.
In the years to come, IDC sees a continuing great demand for new computers. In the last quarter of 2020, compared to Q4 2019, the research bureau expects a growth of 12.1% and 7.6% in the CEE and MEA markets, respectively.
More positive than expected
IDC was initially pessimistic about the consequences of the corona pandemic for the IT market. In March, the bureau expected that spending in the sector would be significantly lower in 2020 and the first quarter of 2021, this prediction came true. In May, the agency suggested that expenditures for the year as a whole would fall by 5.1 percent, but those figures appear to have rebounded.