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The US auto manufacturing giant is leveraging its partnership with Microsoft.

General Motors (GM) is exploring uses for ChatGPT as part of its broader collaboration with Microsoft, a company executive told Reuters.

“ChatGPT is going to be in everything”, GM Vice President Scott Miller said in an interview last week. That would indicate that GM plans to incorporate the technology into all its brands, including Chevrolet, Cadillac, Buick, and GMC cars and trucks. The company is working on a virtual personal assistant that uses artificial intelligence models behind ChatGPT, according to a report in Semafor.

The chatbot development marks a new level in the increasingly close partnership between GM and Microsoft. The two companies started partnering in 2021 to accelerate the commercialization of driverless vehicles.

An interactive owner’s manual

The chatbot agent will be voice-activated and use Microsoft’s Azure cloud service, which has exclusive rights to the OpenAI tech that powers ChatGPT, image creator DALL·E, and Microsoft’s Bing chatbot.

The agent could be used to access information on how to use vehicle features normally found in an owners manual, program functions such as a garage door code or integrate schedules from a calendar, Miller said.

In another example, if a driver got a flat tire, they could ask the car to explain how to change it, which might result in the car playing an instructional video on a display inside the vehicle.

“This shift is not just about one single capability like the evolution of voice commands, but instead means that customers can expect their future vehicles to be far more capable and fresh overall when it comes to emerging technologies”, a GM spokesperson told Reuters.

Microsoft has invested billions in ChatGPT-owner OpenAI. The tech giant from Redmond has said it aims to add the chatbot’s technology into all its products, and has already announced the integration of OpenAI tech into its Dynamics 365 platform, as well as its Bing search engine and Edge Browser.